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Gym-Goers Preference Analysis of Fitness Centers during the COVID-19 Pandemic: A Conjoint Analysis Approach for Business Sustainability

Author

Listed:
  • Ardvin Kester S. Ong

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    Department of Industrial Engineering, Faculty of Engineering, University of Santo Tomas, España Blvd., Manila 1015, Philippines)

  • Yogi Tri Prasetyo

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Kerr Lorenzo Picazo

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Kim Aaron Salvador

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Bobby Ardiansyah Miraja

    (Faculty of Business and Economics, Universitas Surabaya, Surabaya 60111, Indonesia)

  • Yoshiki B. Kurata

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    Department of Industrial Engineering, Faculty of Engineering, University of Santo Tomas, España Blvd., Manila 1015, Philippines)

  • Thanatorn Chuenyindee

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    Department of Industrial Engineering and Aviation Management, Navaminda Kasatriyadhiraj Royal Thai Air Force Academy, Bangkok 10220, Thailand)

  • Reny Nadlifatin

    (Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia)

  • Anak Agung Ngurah Perwira Redi

    (Industrial Engineering Department, BINUS Graduate Program—Master of Industrial Engineering, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Michael Nayat Young

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

Abstract

The COVID-19 pandemic has had a great impact on the fitness centers industry. The purpose of this study is to analyze the preference of gym-goers on fitness centers in the Philippines during the COVID-19 pandemic by utilizing a conjoint analysis approach. One thousand gym-goers voluntarily participated in this study and answered 22 queries created from the orthogonal design. The results indicated that Price was the highest attribute considered (21.59%), followed by Ventilation (17.56%), Service (16.59%), Trainer (14.63%), Payment Method (11.95%), Operating Hours (8.90%), and Login (8.70%). The results also indicated that comfort, security, and fitness center services were the main aspects that gym-goers would consider as their main preference. The study highlighted how gym-goers are sensitive to the price set by the fitness centers. Moreover, due to the COVID-19 pandemic, ventilation and size are considered highly important attributes among gym-goers. Comfort, safety, and security are the main consideration to have sustainable fitness centers during and even after the COVID-19 pandemic. The outcome of this study may benefit fitness centers and increase their business market by considering the preference of customers. Finally, the result of this study can be utilized by fitness centers to promote a generalized fitness center for gym-goers of different generations, statuses, and even socioeconomic status during and even after the COVID-19 pandemic.

Suggested Citation

  • Ardvin Kester S. Ong & Yogi Tri Prasetyo & Kerr Lorenzo Picazo & Kim Aaron Salvador & Bobby Ardiansyah Miraja & Yoshiki B. Kurata & Thanatorn Chuenyindee & Reny Nadlifatin & Anak Agung Ngurah Perwira , 2021. "Gym-Goers Preference Analysis of Fitness Centers during the COVID-19 Pandemic: A Conjoint Analysis Approach for Business Sustainability," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10481-:d:640002
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    Cited by:

    1. Ardvin Kester S. Ong & Yogi Tri Prasetyo & Godwin M. Bagon & Christian Hope S. Dadulo & Nathaniel O. Hortillosa & Morrissey A. Mercado & Thanatorn Chuenyindee & Reny Nadlifatin & Satria Fadil Persada, 2022. "Investigating Factors Affecting Behavioral Intention among Gym-Goers to Visit Fitness Centers during the COVID-19 Pandemic: Integrating Physical Activity Maintenance Theory and Social Cognitive Theory," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    2. S. Ong, Ardvin Kester & Prasetyo, Yogi Tri & Chuenyindee, Thanatorn & Young, Michael Nayat & Doma, Bonifacio T. & Caballes, Dennis G. & Centeno, Raffy S. & Morfe, Anthony S. & Bautista, Christine S., 2022. "Preference analysis on the online learning attributes among senior high school students during the COVID-19 pandemic: A conjoint analysis approach," Evaluation and Program Planning, Elsevier, vol. 92(C).
    3. Ardvin Kester S. Ong & Yogi Tri Prasetyo & Nattakit Yuduang & Reny Nadlifatin & Satria Fadil Persada & Kirstien Paola E. Robas & Thanatorn Chuenyindee & Thapanat Buaphiban, 2022. "Utilization of Random Forest Classifier and Artificial Neural Network for Predicting Factors Influencing the Perceived Usability of COVID-19 Contact Tracing “MorChana” in Thailand," IJERPH, MDPI, vol. 19(13), pages 1-28, June.
    4. Tae-Seung Park & Jae-Yoon Kwon, 2022. "Analysis of Crisis Management for Sustainable Development of Fitness Center during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(4), pages 1-12, February.

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