Competitive Advantage in the Health and Fitness Industry: Developing Service Bundles
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References listed on IDEAS
- Dunn, Dan T. & Thomas, Claude A. & Lubawski, James L., 1981. "Pitfalls of consultative selling," Business Horizons, Elsevier, vol. 24(5), pages 59-65.
- Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. " Consumer Search: An Extended Framework," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 119-126, June.
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Keywordscompetitive advantage service bundling fitness centres service augmentation;
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