How habit and satisfaction affects player retention for online gambling
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- repec:bla:joares:v:36:y:1998:i::p:1-35 is not listed on IDEAS
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- Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
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