IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v66y2013i9p1644-1650.html
   My bibliography  Save this article

Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010

Author

Listed:
  • Kim, Yoojung
  • Lee, Wei-Na
  • Jung, Jong-Hyuok

Abstract

Given societal and public health concerns about Internet gambling, this study examines how prevalent Internet gambling advertising is during TV poker programs and how Internet gambling companies employed alternative strategies to promote Internet gambling on TV in response to government regulations in 2006 and 2010. Despite legislation to prohibit Internet gambling in 2006, the results reveal that the extent of Internet gambling advertising during TV poker programs slightly increased in 2010 versus 2006. In terms of ad message appeals and strategy, the findings of this study suggest that there were some similarities and differences between 2006 and 2010 in the use of dominant appeals, as well as the proportion of Internet gambling ads featuring references to an educational purpose, a legal disclaimer, and a big payout.

Suggested Citation

  • Kim, Yoojung & Lee, Wei-Na & Jung, Jong-Hyuok, 2013. "Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010," Journal of Business Research, Elsevier, vol. 66(9), pages 1644-1650.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1644-1650
    DOI: 10.1016/j.jbusres.2012.12.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296312003554
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2012.12.010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sally Gainsbury & Robert Wood, 2011. "Internet gambling policy in critical comparative perspective: the effectiveness of existing regulatory frameworks," International Gambling Studies, Taylor & Francis Journals, vol. 11(3), pages 309-323, December.
    2. Jolley, Bill & Mizerski, Richard & Olaru, Doina, 2006. "How habit and satisfaction affects player retention for online gambling," Journal of Business Research, Elsevier, vol. 59(6), pages 770-777, June.
    3. Shaffer, H.J. & Hall, M.N. & Vander Bilt, J., 1999. "Estimating the prevalence of disordered gambling behavior in the United States and Canada: A research synthesis," American Journal of Public Health, American Public Health Association, vol. 89(9), pages 1369-1376.
    4. June Cotte & Kathryn A. Latour, 2009. "Blackjack in the Kitchen: Understanding Online versus Casino Gambling," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(5), pages 742-758, September.
    5. Cunningham-Williams, R.M. & Cottler, L.B. & Compton III, W.M. & Spitznagel, E.L., 1998. "Taking chances: Problem gamblers and mental health disorders - Results from the St. Louis epidemiologic catchment area study," American Journal of Public Health, American Public Health Association, vol. 88(7), pages 1093-1095.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Juan R Barrada & Juan F Navas & Cristian M Ruiz de Lara & Joël Billieux & Gaëtan Devos & José C Perales, 2019. "Reconsidering the roots, structure, and implications of gambling motives: An integrative approach," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-22, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jolley, William & Lee, Alvin & Mizerski, Richard & Sadeque, Saalem, 2013. "Permission email messages significantly increase gambler retention," Journal of Business Research, Elsevier, vol. 66(9), pages 1617-1622.
    2. Bernadeta Lelonek-Kuleta & Rafał P. Bartczuk & Michał Wiechetek & Joanna Chwaszcz & Iwona Niewiadomska, 2020. "The Prevalence of E-Gambling and of Problem E-Gambling in Poland," IJERPH, MDPI, vol. 17(2), pages 1-15, January.
    3. Mizerski, Richard & Mizerski, Katherine & Lam, Desmond & Lee, Alvin, 2013. "Gamblers' habit," Journal of Business Research, Elsevier, vol. 66(9), pages 1605-1611.
    4. Tobias Effertz & Anja Bischof & Hans-Jürgen Rumpf & Christian Meyer & Ulrich John, 2018. "The effect of online gambling on gambling problems and resulting economic health costs in Germany," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 19(7), pages 967-978, September.
    5. Xiao Ma & Seung Hyun Kim & Sung S. Kim, 2014. "Online Gambling Behavior: The Impacts of Cumulative Outcomes, Recent Outcomes, and Prior Use," Information Systems Research, INFORMS, vol. 25(3), pages 511-527, September.
    6. Mizerski, Dick, 2013. "New research on gambling theory research and practice," Journal of Business Research, Elsevier, vol. 66(9), pages 1587-1590.
    7. Bilgihan, Anil & Madanoglu, Melih & Ricci, Peter, 2016. "Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 14-21.
    8. Scott, Stephanie & Hughes, Paul & Hodgkinson, Ian & Kraus, Sascha, 2019. "Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    9. David Forrest, 2013. "An Economic And Social Review Of Gambling In Great Britain," Journal of Gambling Business and Economics, University of Buckingham Press, vol. 7(3), pages 1-33.
    10. Spivack, April J. & McKelvie, Alexander, 2021. "Measuring addiction to entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    11. Coussement, Kristof & De Bock, Koen W., 2013. "Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning," Journal of Business Research, Elsevier, vol. 66(9), pages 1629-1636.
    12. Gainsbury, Sally M. & Aro, David & Ball, Dianne & Tobar, Christian & Russell, Alex, 2015. "Optimal content for warning messages to enhance consumer decision making and reduce problem gambling," Journal of Business Research, Elsevier, vol. 68(10), pages 2093-2101.
    13. Humphreys, Brad & Nyman, John & Ruseski, Jane, 2011. "The Effect of Gambling on Health: Evidence from Canada," Working Papers 2011-18, University of Alberta, Department of Economics.
    14. Mirella Yani-de-Soriano & Uzma Javed & Shumaila Yousafzai, 2012. "Can an Industry Be Socially Responsible If Its Products Harm Consumers? The Case of Online Gambling," Journal of Business Ethics, Springer, vol. 110(4), pages 481-497, November.
    15. Nascimento, Bruno & Oliveira, Tiago & Tam, Carlos, 2018. "Wearable technology: What explains continuance intention in smartwatches?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 157-169.
    16. Mowen, John C. & Fang, Xiang & Scott, Kristin, 2009. "A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres," Journal of Business Research, Elsevier, vol. 62(12), pages 1262-1268, December.
    17. Desmond Lam & Bernadete Ozorio, 2013. "The effect of prior outcomes on gender risk-taking differences," Journal of Risk Research, Taylor & Francis Journals, vol. 16(7), pages 791-802, August.
    18. Levy, Ori & Galili, Itai, 2008. "Stock purchase and the weather: Individual differences," Journal of Economic Behavior & Organization, Elsevier, vol. 67(3-4), pages 755-767, September.
    19. Kent R. Grote & Victor A. Matheson, 2014. "The Impact of State Lotteries and Casinos on State Bankruptcy Filings," Growth and Change, Wiley Blackwell, vol. 45(1), pages 121-135, March.
    20. Gordon, Ross & Gurrieri, Lauren & Chapman, Michael, 2015. "Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting," Journal of Business Research, Elsevier, vol. 68(10), pages 2164-2172.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1644-1650. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.