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Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting

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  • Gordon, Ross
  • Gurrieri, Lauren
  • Chapman, Michael

Abstract

This paper presents a study offering insight and understanding of the emerging concept of lifestyle consumption community in the context of sports betting in Australia. Recent research has identified the utility of socio-cultural approaches for understanding gambling, broadening the scope of research beyond an individual psychology perspective. Heretofore, the concept of ‘problem gambling’ has mostly focused on pathological gamblers. However, scholars in the field have argued for a repositioning of the framing of gambling. This study utilizes an interpretivist research approach, featuring friendship group interviews with young adult non-pathological gamblers engaging in sports betting aged 18–30. The findings offer insights on the locus, power structure, purpose, marketing potential, time span, structure, and social position of lifestyle consumption communities. The utility of consumer culture theory research for offering a broader understanding of gambling is identified. Implications for marketing management, consumer culture theory, and ideas for future research are discussed.

Suggested Citation

  • Gordon, Ross & Gurrieri, Lauren & Chapman, Michael, 2015. "Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting," Journal of Business Research, Elsevier, vol. 68(10), pages 2164-2172.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:10:p:2164-2172
    DOI: 10.1016/j.jbusres.2015.03.016
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    2. Bram Constandt & Johan Rosiers & Jolien Moernaut & Stef Van Der Hoeven & Annick Willem, 2022. "Part of the Game? Exploring the Prevalence and Normalization of Gambling in Belgian Sports Clubs," IJERPH, MDPI, vol. 19(11), pages 1-14, May.
    3. Ronny Behrens & Natasha Zhang Foutz & Michael Franklin & Jannis Funk & Fernanda Gutierrez-Navratil & Julian Hofmann & Ulrike Leibfried, 2021. "Leveraging analytics to produce compelling and profitable film content," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 171-211, June.
    4. Kokho Sit, Jason & Hoang, Anna & Inversini, Alessandro, 2018. "Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 163-174.
    5. Stadler Blank, Ashley & Loveland, Katherine E. & Houghton, David M., 2021. "Game changing innovation or bad beat? How sports betting can reduce fan engagement," Journal of Business Research, Elsevier, vol. 134(C), pages 365-374.
    6. Tony de Vassoigne & Przemek Sobocinski, 2023. "Gambler's motivations and regret: the case of online sports betting among 18-30-yearolds [Les motivations du parieur et le regret : le cas des paris sportifs en ligne chez les 18 - 30 ans]," Post-Print hal-04190274, HAL.
    7. Juliet Waruguru Mwai & Professor Hellen Mberia, 2022. "Television Betting Advertisements And The Gambling Behavior Of Undergraduate University Students Aged Between 18 And 25 Years In Kiambu County Kenya," International Journal of Communication and Public Relation, IPRJB, vol. 7(1), pages 20-44.
    8. Li, Dongmei & Han, Xiaoyun, 2021. "Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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