IDEAS home

Printed from https://ideas.repec.org/s/bdu/ojijcp.html

My serials Follow this serial

IPRJB

International Journal of Communication and Public Relation

Contact information of IPRJB

Web page: https://iprjb.org/journals/index.php/IJCPR/

Serial Information

Series handle: RePEc:bdu:ojijcp
ISSN: 2520-7989

Citations RSS feed: at CitEc

Impact factors

Access and download statistics
Top item:

By downloads (last 12 months)

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdu:ojijcp. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chief Editor (email available below). General contact details of provider: https://iprjb.org/journals/index.php/IJCPR/ .

Content

2025, Volume 10, Issue 3

1-16 University Gamblers: The Power of Persuasive Messaging in Television Advertising
by Dr. Nicholas Ochieng Oduor
17-24 Opportunities and Challenges for Media in the Coverage of Artificial Intelligence in Kenya
by Virginia Wangari Ndungu, PhD & Catherine W. Njoroge

2025, Volume 10, Issue 2

1-23 The Impact of Artificial Intelligence on Public Relations Strategies: A Quantitative Analysis of the Middle East’s 10 Most Valuable Brands
by Pablo Medina Aguerrebere & Kinza Khan & Jessica Abraham
24-41 Young People’s Attitude and Prevention of Sexually Transmitted Infections in Institutions of Higher Learning, Machakos County, Kenya
by Ian Nzioki Maingi & Dr. Gertrude Musuruve Inimah & Dr. Rhoydah M.O. Nyambane
42-68 Internal Communication and Employee Productivity in the Ready-Mix Concrete Industry, Kiambu County
by June Wangeci Githaiga & Dr. Musuruve Inimah
69-97 Barriers of Effective Political Communication and Youth Behavior during 2022 Elections in Kisumu County, Kenya
by John Wandaga & Dr. Musuruve Gertrude Inimah & Prof. Petronilla Mbartha Mathooko
98-116 Implications of Economic Incentivization of User-Generated Content on Local Film and Television Production in Kenya
by Sheila Joy Mulinya & Dr. John Ndavula & Dr. Joan Mutua

2025, Volume 10, Issue 1

1-12 Diffusion of COVID-19 Misinformation in Kenyan X Conversations
by Dr. John Ndavula & Dr. Anne Munuku
13-22 Impact of Multicultural Communication on Public Relations in Global Brands in China
by Chen Lihua
23-33 Influence of Celebrity Endorsement on Public Relations Campaigns in Canada
by Sarah Marie
33-46 Crisis Communication and its Impact on Stakeholder Trust in Ghana
by Akpene Mawusi
47-67 The Role of Corporate Communications in Enhancing Employee Engagement: A Structured Communications Approach for Various Use Cases
by Rana Rashed Mahmoud Rashed

2024, Volume 9, Issue 4

1-14 The Role of Digital Influencers as Opinion Leaders in Strategic Marketing Communication among Boutique Owners in Nairobi, CBD, Kenya
by Lydia Nyabonyi Okong’o & Prof. Hellen Mberia, PhD. & Dr. Maureen Syallow
15-23 Influence of Narrative Principles on Organizational Change Adoption of Blended Learning in Selected Kenyan Universities
by Eliezer Namu & Prof. Hellen Mberia
24-44 Compositional Elements of Photographic Coverage of the Westgate Mall Terrorist Attack
by Benjamin Mbatia Kinyanjui & Dr. Pauline Nasesia Ndoro & Prof. Wendo Nabea
45-61 Artificial Intelligence (AI) in Higher Education: A Threat or Helping Hand in Improving Student-Instructor Communication
by Abidemi Oluwafunmilayo Alade & Mariam Yetunde Afuwape
62-75 An Evaluation of Stakeholder Involvement in the Development of Communication Plans Used in the Diffusion of Improved Maize Varieties among Farmers in the Semi-Arid Lower Eastern Kenya
by Emily Keles Muli & Prof. Maurice Sakwa, PhD & Dr. Masaya H. Chakava, PhD

2024, Volume 9, Issue 3

1-21 Communication Culture Strength and Customer Satisfaction in Public Secondary Schools in Nairobi County, Kenya
by Winfred Mukami Karingu & Prof. Hellen Mberia & Prof. Ndeti Ndati
22-33 Nature of Television Childbearing Shows and Mode of Delivery Preferences among Primiparous Women in Nairobi, Kenya
by Christopher Kyalo Musyoki & Prof. Hellen Kiende Mberia, PhD. & Dr. Geoffrey Serede Sikolia, PhD.
34-47 Assessment of Community Radio Social Impact in Tanzania
by Gasper Mpehongwa
48-70 Healthcare Provider -Patient Communication Techniques and Cervical Cancer Management at Moi Teaching and Refferal Hospital Cancer Center
by Dorcas Kebenei & Dr. Rhoydah Nyambane, PhD & Dr. Joan Mutua, PhD
71-87 Communication Strategies Used during a Crisis in the Tourism and Hospitality Industry in Naivasha Sub-County
by Robert Mweretha Muriuki & Dr. Gertrude Musuruve Inimah & Dr. Idah Muchunku-Mwenda

2024, Volume 9, Issue 2

1-19 The Cause and Effect of Morality Frame on the Perception of Obesity among 35-55 years University Female Academic Staff in Nairobi County, Kenya
by Dr. Naomi Kahiga
20-43 Media Choice and Public Participation in the Budget Making Process for Nyeri County
by Lucy Bitutu Ogoti & Prof. Hellen Mberia & Dr. John Ndavula
44-60 Media Ethics and News Media Financing in a Fledgling Economy- A Case of the Gambia
by Morolake O. Adekunle & Femi Onifade & Abdul Rashid Gbambu
61-70 To Say or Not To Say: The Influence of Interpersonal Communication Message Structure on Child Nutrition Promotion
by Florence Tsuma & Prof. Hellen Mberia & Prof. Idah Muchunku
71-86 The Nature of Television and Radio Programs and Their Influence in the Growth of Kiswahili among University Students in Kenya
by Orleans Omusula Onindo & Hellen K. Mberia & Ndeti Ndati

2024, Volume 9, Issue 1

38-52 The Ethical and Legal Implications of Using Big Data and Artificial Intelligence for Public Relations Campaigns in the United States
by Michael James
53-74 The Cause and Effect of Responsibility Frame on the Perception of Obesity among 35-55 Years University Female Academic Staff in Nairobi County, Kenya
by Dr. Naomi Kahiga

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.