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Content
2025, Volume 10, Issue 2
- 1-23 The Impact of Artificial Intelligence on Public Relations Strategies: A Quantitative Analysis of the Middle East’s 10 Most Valuable Brands
by Pablo Medina Aguerrebere & Kinza Khan & Jessica Abraham - 24-41 Young People’s Attitude and Prevention of Sexually Transmitted Infections in Institutions of Higher Learning, Machakos County, Kenya
by Ian Nzioki Maingi & Dr. Gertrude Musuruve Inimah & Dr. Rhoydah M.O. Nyambane - 42-68 Internal Communication and Employee Productivity in the Ready-Mix Concrete Industry, Kiambu County
by June Wangeci Githaiga & Dr. Musuruve Inimah
2025, Volume 10, Issue 1
- 1-12 Diffusion of COVID-19 Misinformation in Kenyan X Conversations
by Dr. John Ndavula & Dr. Anne Munuku - 13-22 Impact of Multicultural Communication on Public Relations in Global Brands in China
by Chen Lihua - 23-33 Influence of Celebrity Endorsement on Public Relations Campaigns in Canada
by Sarah Marie - 33-46 Crisis Communication and its Impact on Stakeholder Trust in Ghana
by Akpene Mawusi - 47-67 The Role of Corporate Communications in Enhancing Employee Engagement: A Structured Communications Approach for Various Use Cases
by Rana Rashed Mahmoud Rashed
2024, Volume 9, Issue 4
- 1-14 The Role of Digital Influencers as Opinion Leaders in Strategic Marketing Communication among Boutique Owners in Nairobi, CBD, Kenya
by Lydia Nyabonyi Okong’o & Prof. Hellen Mberia, PhD. & Dr. Maureen Syallow - 15-23 Influence of Narrative Principles on Organizational Change Adoption of Blended Learning in Selected Kenyan Universities
by Eliezer Namu & Prof. Hellen Mberia - 24-44 Compositional Elements of Photographic Coverage of the Westgate Mall Terrorist Attack
by Benjamin Mbatia Kinyanjui & Dr. Pauline Nasesia Ndoro & Prof. Wendo Nabea - 45-61 Artificial Intelligence (AI) in Higher Education: A Threat or Helping Hand in Improving Student-Instructor Communication
by Abidemi Oluwafunmilayo Alade & Mariam Yetunde Afuwape - 62-75 An Evaluation of Stakeholder Involvement in the Development of Communication Plans Used in the Diffusion of Improved Maize Varieties among Farmers in the Semi-Arid Lower Eastern Kenya
by Emily Keles Muli & Prof. Maurice Sakwa, PhD & Dr. Masaya H. Chakava, PhD
2024, Volume 9, Issue 3
- 1-21 Communication Culture Strength and Customer Satisfaction in Public Secondary Schools in Nairobi County, Kenya
by Winfred Mukami Karingu & Prof. Hellen Mberia & Prof. Ndeti Ndati - 22-33 Nature of Television Childbearing Shows and Mode of Delivery Preferences among Primiparous Women in Nairobi, Kenya
by Christopher Kyalo Musyoki & Prof. Hellen Kiende Mberia, PhD. & Dr. Geoffrey Serede Sikolia, PhD. - 34-47 Assessment of Community Radio Social Impact in Tanzania
by Gasper Mpehongwa - 48-70 Healthcare Provider -Patient Communication Techniques and Cervical Cancer Management at Moi Teaching and Refferal Hospital Cancer Center
by Dorcas Kebenei & Dr. Rhoydah Nyambane, PhD & Dr. Joan Mutua, PhD - 71-87 Communication Strategies Used during a Crisis in the Tourism and Hospitality Industry in Naivasha Sub-County
by Robert Mweretha Muriuki & Dr. Gertrude Musuruve Inimah & Dr. Idah Muchunku-Mwenda
2024, Volume 9, Issue 2
- 1-19 The Cause and Effect of Morality Frame on the Perception of Obesity among 35-55 years University Female Academic Staff in Nairobi County, Kenya
by Dr. Naomi Kahiga - 20-43 Media Choice and Public Participation in the Budget Making Process for Nyeri County
by Lucy Bitutu Ogoti & Prof. Hellen Mberia & Dr. John Ndavula - 44-60 Media Ethics and News Media Financing in a Fledgling Economy- A Case of the Gambia
by Morolake O. Adekunle & Femi Onifade & Abdul Rashid Gbambu - 61-70 To Say or Not To Say: The Influence of Interpersonal Communication Message Structure on Child Nutrition Promotion
by Florence Tsuma & Prof. Hellen Mberia & Prof. Idah Muchunku - 71-86 The Nature of Television and Radio Programs and Their Influence in the Growth of Kiswahili among University Students in Kenya
by Orleans Omusula Onindo & Hellen K. Mberia & Ndeti Ndati
2024, Volume 9, Issue 1
- 1-12 The Best Practices and Strategies for Crisis Communication and Reputation Management in Kenya
by Jayden Kingori - 13-26 Role of Social Media Influencers in Shaping Public Opinion and Consumer Behavior in Greece
by George Alexander - 26-37 The Impact of Fake News and Misinformation on Political Communication and Civic Engagement in Nigeria
by Abigail Abiodun - 38-52 The Ethical and Legal Implications of Using Big Data and Artificial Intelligence for Public Relations Campaigns in the United States
by Michael James - 53-74 The Cause and Effect of Responsibility Frame on the Perception of Obesity among 35-55 Years University Female Academic Staff in Nairobi County, Kenya
by Dr. Naomi Kahiga
2023, Volume 8, Issue 4
- 1-14 Data Sourcing and the Exposition of Fake Financial News at Kenya's Standard Newspaper
by Mark Kapchanga Kwemoi & Prof Hellen Mberia & Dr Julius Bosire - 15-27 Effect of Flow of Information on Student Engagement in Public Universities in Nairobi City County, Kenya
by Cecilia Wakarindi Maina & Prof. Hellen Mberia - 28-41 Doctor Patient Nonverbal Communication and Tuberculosis Treatment Adherence in Kibera Informal Settlement in Nairobi County, Kenya
by Beatrice A. Koech & Dr. Geoffrey Serede Sikolia & Dr. Nancy Macharia - 42-54 Discourse Strategies and Portrayal of Women in the Choice of Cosmetic Products in Lagos Nigeria
by Adebola. Sarah O. Michael & Prof. Hellen Mberia, PhD. & Dr. Joan Mutua, PhD - 55-78 Determining the Effect of Voluntary Participation in Communicating with PLHIV in Siaya County, Kenya
by Benson Kairichi Marimba & Hellen Mberia & Paul Kimalu
2023, Volume 8, Issue 3
- 1-12 Disability Lense: Television Framing of Intellectual Disability and Inclusive Education Engagement in Kenya
by Jackline U. Lidubwi & Dr Julius Bosire & Dr Joan Mutua - 13-27 Reception or Deception?- Participants' Disengagement during Teleconferencing in the Gambia Context
by Adekunle Morolake Omowumi (PhD) & Adekunle Toluwani Elizabeth (PhD) & Adekunle Tiwalade Beloved (PhD) - 28-35 Effective Health Communication and Required Competencies - the Case of Race and Gender Blindness in Major Online Health Information Sites
by Adekunle Morolake Omowumi (PhD) & Adekunle Toluwani Elizabeth (PhD) & Adekunle Tiwalade Beloved (PhD) - 36-51 Integrated Marketing Communication Strategies and Rebranding of Telkom Kenya
by Faith Wanjiru Kamau & Professor Hellen Mberia & Dr. John Ndavula - 52-70 The Effect of Informed Consent in Communicating with PLHIV in Siaya, Kenya
by Benson Kairichi Marimba & Hellen Mberia & Paul Kimalu
2023, Volume 8, Issue 2
- 1-17 Celebrity Endorsement: Television Advertisements and Sports Gambling Behaviour among University Students in Kenya
by Nicholas Ochieng Oduor & Professor Hellen Mberia & Dr. John Ndavula - 18-29 Impact of Media Law and Regulation on Radio Programing Diversity in Kenya
by Allan S. Wekesa & Proffesor Hellen K. Mberia & Dr. Lilian Omoke - 30-39 Numbers and the Truth? Daily Nation's Pioneering of Data-Driven Economic News Sub-Editing
by Mark Kapchanga Kwemoi & Prof Hellen Mberia & Dr Julius Bosire - 40-54 The Influence of Communication Messages on Adoption of Contagious Bovine Pleuropneumonia (CBPP) Vaccine among Arid and Semi-Arid Lands (ASAL) Pastoralists in Kenya
by Virginia Wangari Ndungu & Professor Hellen K. Mberia & Dr Kyalo Wa Ngula & Dr Joseph Othieno - 55-66 Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour
by Nicholas Ochieng Oduor & Professor Hellen Mberia & Dr. John Ndavula
2023, Volume 8, Issue 1
- 1-11 Television Story Angle and the Involvement on Learners with Intellectual Disability in Inclusive Education in Kenya
by Jackline U. Lidubwi & Dr. Julius Bosire & Dr. Joan Mutua - 12-23 Subtle but Pervasive; the Impact of Stakeholders Interest on Radio Programing Diversity in Kenya
by Allan Siangu Wekesa & Proffesor. Hellen K Mberia & Dr. Lilian Omoke - 40-55 Organized Corporate Crimes using UNCITRAL Arbitration Framework Development for EPC Disclosure concerning Epistemic Corruption and Pharmaceutical Fraud of Off-label Medicines as Health Regulation and Policy
by Zharama Llarena - 56-76 Social Media As; an Agent for Behavioral Change among Young People: Case of Facebook Usage among Mass Communication Students of Uganda Martyrs University
by Mr. Henry Semambo
2022, Volume 7, Issue 2
- 1-12 Effectiveness of Engaging Experts in Helping Journalist in Kenya to Deal With Trauma
by Joan Mutua & Dr. Hellen K. Mberia & Prof. David Minja PhD - 13-40 Influence of Communication Structure on Employee Performance in Selected Large Manufacturing Businesses in Eritrea
by Zemichael Fesahatsion Weldeghebriel & Professor Hellen K. Mberia & Dr. John Ndavula
2022, Volume 7, Issue 1
- 1-19 Government Communication: A Critical Analysis Of The Strategic Dimensions Of The Central National Government Communication In Kenya
by Ruth Aoko Owino - 20-44 Television Betting Advertisements And The Gambling Behavior Of Undergraduate University Students Aged Between 18 And 25 Years In Kiambu County Kenya
by Juliet Waruguru Mwai & Professor Hellen Mberia - 45-68 Abstinence Communication Campaigns And Prevention Of Hiv And Aids Among Undergraduate University Students In Kenya: A Case Of Jomo Kenyatta University Of Agriculture And Technology
by Daniel Kituu Kyalo & Professor Hellen Mberia - 59-102 Managing Corporate Identity During Organisational Transformation In A Public Institution In Kenya
by Dr. Margaret Mtange - 103-121 Intercultural Communication Competence And Academic Performance Of International University Students At Pan African University Institute For Basic Sciences, Technology And Innovation
by Joan Kittot & Professor Hellen Mberia
2021, Volume 6, Issue 3
- 1-41 Healthcare Provider Patient Nonverbal Communicative Behaviour On Diabetes Mellitus Management Practices In Selected Hospitals In Kenya
by Geoffrey Meshack Likata Ungaya & Professor Hellen K. Mberia & Dr. Kyalo Wa Ngula & Dr. William Kiprono Sigilai & Dr. Saira Sokwalla - 42-68 Political Communication: Political Rally Messages Effect On Ethnic Intolerance And Conflict Among Voters In Migori County, Kenya
by John Wandaga & Professor Hellen Mberia - 69-95 Communicating Corporate Social Responsibility Activities For The Reputation Of Aviation Industry In Kenya
by Nelly A. Manyala & Professor Hellen Mberia
2021, Volume 6, Issue 2
- 1-16 Frequency Of Messages And Perceived Self-Efficacy For Treatment Among People Living With Hiv/Aids In Homa Bay County, Kenya
by Catherine Mwangi & Professor Hellen Mberia & Paul Kimalu & Catherine Ngugi & Rogers Simiyu & Gordon Okomo & Collins Mukanya Mudogo - 17-41 Mobile Phone Influence on Sexual Behaviour of Undergraduate Students: A Case Study of Jomo Kenyatta University of Agriculture and Technology, Kenya
by Ondicho Machuki & Dr. Joan Mutua - 42-53 Examining The Prominence Of The Political Corruption News In South Sudan
by Huda Abdelrahman Elseddige & Prof. Hellen K. Mberia & Dr. John Ndavula - 54-74 Influence Of Character Roles In Comedic Movies On Attitudes Towards Sexual Orientations Of University Students In Kenya
by Francis Maina Mararo & Professor Hellen K. Mberia & Dr. Lillian K. Omoke - 75-86 Type Of News On Political Corruption In South Sudan
by Huda Abdelrahman Elseddige & Prof. Hellen K. Mberia & Dr. John Ndavula
2021, Volume 6, Issue 1
- 1-17 Socialization Communication Role Of Teachers And Prevention Of Teenage Pregnancies In Public Secondary Schools In Narok County, Kenya
by Purity Kathure Miriti & Professor Hellen Mberia & Dr. Kyalo Wa Ngula - 18-44 The Cause and Effect of Cultural Dynamics on the Relationship between Media Framing and the Perception of Obesity among 35-55 years University Female Academic Staff in Nairobi County, Kenya
by Naomi Kahiga & Professor Hellen Mberia & Dr. Kyalo Wa Ngula - 45-60 Persuasive Communication: The Role Of Caregiver Characteristics On Adoption Of Routine Immunization Services Of Children Aged 0-5 Years In Bomet County
by Mary Amatu & Professor Hellen Mberia & Dr. Kyalo Wa Ngula - 61-71 Demographics And Mobile Phone Technology Use By University Students In Nairobi, Kenya
by Onyango Christopher Wasiaya & Dr Sikolia Geoffrey Serede & Prof. Mberia Hellen Kinoti - 72-88 Timing Of Messages And Perceived Self-Efficacy For Treatment Among People Living With Hiv/Aids In Homa Bay County, Kenya
by Catherine Mwangi & Paul Kimalu & Catherine Ngugi & Rogers Simiyu & Gordon Okomo & Collins Mukanya Mudogo & Professor Hellen Mberia
2020, Volume 5, Issue 1
- 1-24 The Cause and Effect of Consequences Frame on the Perception of Obesity among 35-55 Years University Female Academic Staff in Nairobi County, Kenya
by Naomi Kahiga & Hellen Mberia, Professor & Dr. Kyalo Wa Ngula
2019, Volume 4, Issue 1
- 1-17 Normative Reflection On The Practice Of Public Relations And Or Corporate Communication In Kenya
by Dr. Wilfred Nyakwanya Marube, PhD
2018, Volume 3, Issue 1
- 1-17 Could The Perceptions Surrounding The Emergence Of Public Relations Globally Have Had An Effect On The Existing Mistrust And Misconception About The Profession In Kenya?
by Dr. Michael Hindzano Ngonyo - 18-35 Chamas As Stable Organisations: A Binding Proposition To Mcphee And Zaug'S Four Flows
by B. Wairimu Njeru & Paul Mbutu & Jane Awiti - 36-50 Contributions And Challenges Associated With Measurement And Evaluation Of Public Relations In Selected Kenyan Parastatals
by Jeferson Nyakamba & Mrs. Julie Gitau Muraya - 51-68 Practices, Approaches And Tools Used In Measurement And Evaluation Of Public Relations In Selected Kenyan Parastatals
by Jeferson Nyakamba & Mrs. Julie Gitau Muraya
2017, Volume 2, Issue 2
- 1-19 Media Strategies And Their Influence In Communicating Information On Female Genital Mutilation: A Case Of Meru Community In Tharaka District
by Sammy Kaunga & Dr. Ndeti Ndati - 20-39 The Influence Of Intercultural Communication On Maternal Mortality In Kibera Slum, Nairobi County
by Stacy Wangari Ndung'u & Dr. Paul Mbutu & Prof. Bernard Boyo - 40-54 Influence Of Internal Communication On Innovation Performance Of Dts In Kenya
by Grace Wanjiru Njine & Dr. Joyce Nzulwa & Dr. Mary Kamaara & Dr. Kepha Ombui - 55-69 Hate Speech: A Derivative Of Kenyan Politics?
by Sophie Muluka & Dr. Bernard Kibeti Nassiuma - 70-88 Influence Of Framing Of The Hashtag On Public Opinion Formation On Socio-Political Issues In Kenya
by Anne Wangari Munuku & Prof. Hellen Mberia & Dr. John Ndavula
2017, Volume 2, Issue 1
- 1-14 EFFECTIVENESS OF FEEDBACK MECHANISMS IN CDAs OFFICES AND YOUTH GROUPS:A CASE STUDY OF NYERI TOWN CONSTITUENCY YOUTH ENTERPRISE SCHEME (C-YES), KENYA
by Jinaro Paul Mburu & Dr. Muiru Ngugi - 15-26 An Investigation On Whether Communication Gaps Exist In Cda Offices And Youth Groups:A Case Study Of Nyeri Town Constituency Youth Enterprise Scheme (C-Yes), Kenya
by Jinaro Paul Mburu & Dr. Muiru Ngugi - 27-45 Contribution of CEO's Image to Organization Performance: A Survey of COYA Awards Nominees in Kenya
by Carol Njoroge & Prof. Levy Obonyo - 46-66 Influence Of Pr Strategies On The Success Of Ceo'S Image In Selected Organizations In Kenya
by Carol Njoroge & Prof. Levy Obonyo - 67-95 Assessment Of Radio Talk Show Presenters Handling Of Content Against Media Council Of Kenya'S Laid Down Professional And Ethical Standards: A Study Of Selected Fm Radio Stations
by Margaret Ayuma Okumbe & Prof. Clayton Peel & Nancy Adagala
2016, Volume 1, Issue 1
- 1-11 Effectiveness Of Debriefing As A Strategy Of Dealing With Trauma Amongst The Journalist In Kenya
by Joan Mutua & Dr . Hellen K. K. Mberia & Prof. David Minja - 12-31 The Role of Communication in the Disbursement of Youth Enterprise Development Fund: A Case Study of Nyeri Town Constituency Youth Enterprise Scheme (C-Yes)
by Jinaro Paul Mburu & Dr. Muiru Ngugi - 32-53 A Communication Audit Of The Internal Publics Of Privately Owned Secondary Schools: The Case Of Nairobi County, Kenya
by Nancy Adagala & Prof. Bowen Michael PhD - 79-100 Feedback Mechanisms Used In Posss: The Case Of Nairobi County, Kenya
by Nancy Adagala