The Best Practices and Strategies for Crisis Communication and Reputation Management in Kenya

Purpose: The aim of the study was to the best practices and strategies for crisis communication and reputation management in Kenya Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: the best practices and strategies for crisis communication and reputation management in Kenya revolve around timely and transparent communication, local context sensitivity, community engagement, digital media utilization, collaboration with traditional media, partnerships with government agencies, internal communication, preparedness, stakeholder engagement, and ethical conduct. These findings provide valuable insights for organizations and government bodies in Kenya seeking to navigate and mitigate the impact of crises while preserving their reputation. Unique Contribution to Theory, Practice and Policy: Situational Crisis Communication Theory (SCCT), image restoration theory & cultural context theory may be used to anchor future studies on the best practices and strategies for crisis communication and reputation management in Kenya. Proactively develop crisis communication plans tailored to Kenya's unique challenges, such as natural disasters or political instability. Align crisis communication practices with Kenya's legal and regulatory framework, including data protection and media laws.