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Analyzing Internet Usage And Online Shopping Forinternational Consumers


  • Simona Vinerean

    (The Bucharest University of Economic Studies Romania)

  • Iuliana Cetina

    (The Bucharest University of Economic Studies Romania)

  • Luigi Dumitrescu

    (Lucian Blaga University of Sibiu Romania)


Currently, the buying decision process model is undergoing changes due to new andmultiple points of interaction to which consumers are exposed. In this new business framework,there are very few business strategies that do not consider the online component, and via theInternet, interactive marketing offers unique benefits. As consumers get more and more acquaintedwith the Internet, in general, they are also becoming more prone to Internet retailing. In thisdevelopment of the online buying process, companies can adapt their messages to engageconsumers by reflecting their special interests and past recorded behavior. Thus, in this paper, weexplore how online retailers can gain new perspectives on their customers‘ online shoppingpredisposition based on their experience with the Internet and frequency of use.

Suggested Citation

  • Simona Vinerean & Iuliana Cetina & Luigi Dumitrescu, 2014. "Analyzing Internet Usage And Online Shopping Forinternational Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-35.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:35

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    More about this item


    consumer behavior; online shopping; online services; Internet usage; online marketing.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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