Cause Related Marketing – True Heart-Felt Corporate Benevolence?
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.
Volume (Year): 6 (2011)
Issue (Month): 3 (December)
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