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Researching The Students Cognitive Space – A Relevant Phase In The Holistic Approach Of The Higher Education Institutions Management

Author

Listed:
  • Dumitrescu Luigi

    () (Professor, Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania)

  • Stanciu Oana

    () (Lecturer, Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania)

  • Tichindelean Mihai

    () (Junior Teaching Assistant, Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania)

  • Vinerean Simona

    () (Master Student, Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania)

Abstract

The hyper-competition on the higher education market forces universities to focus their creativity and resources towards a unique and valuable asset called network marketing. The existence of such a network, consisting of customers, university and community partners, involves the use of a complex and dynamic model management in university education. This paper has as a main purpose the presentation of a holistic model, which illustrates the interactions between the members of the network and the activities based on value: value analysis, value creation and value delivery. Due to the complexity of this model, this paper aims to highlight the research methodology of the students cognitive space (a primary category of university customers), which represents a component phase of the proposed model that allows the university to identify new opportunities to provide value.

Suggested Citation

  • Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2012. "Researching The Students Cognitive Space – A Relevant Phase In The Holistic Approach Of The Higher Education Institutions Management," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(3), pages 26-36, June.
  • Handle: RePEc:fej:articl:v:7c:y:2012:i:3:p:26-36
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    References listed on IDEAS

    as
    1. Anca Stanciu & Elena Condrea, 2007. "Concerns regarding the quality assurance at the Faculty of Economics "Ovidius" University of Constanta," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 69-74, June.
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    Citations

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    Cited by:

    1. Amal Moustafa Asfour, 2015. "The Key Egyptian Preference Factors for Increasing Students' Satisfaction Applied Study on Arab Academy for Science, Technology and Maritime Transport," International Journal of Business and Social Research, LAR Center Press, vol. 5(5), pages 77-93, May.
    2. Amal Moustafa Asfour, 2015. "The Key Egyptian Preference Factors for Increasing Students' Satisfaction Applied Study on Arab Academy for Science, Technology and Maritime Transport," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 77-93, May.

    More about this item

    Keywords

    Islamic banking; Riba; Islamic Finance; Pakistan; Performance.;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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