Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies
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References listed on IDEAS
- Ragin, Charles C., 2000. "Fuzzy-Set Social Science," University of Chicago Press Economics Books, University of Chicago Press, number 9780226702773.
- Alin OPREANA & Simona VINEREAN, 2015. "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 29-34.
- Roger I. Hall, 1984. "The Natural Logic of Management Policy Making: Its Implications for the Survival of an Organization," Management Science, INFORMS, vol. 30(8), pages 905-927, August.
- repec:ucp:bkecon:9780226702766 is not listed on IDEAS
- Navarro, Susana & Llinares, Carmen & Garzon, Dolores, 2016. "Exploring the relationship between co-creation and satisfaction using QCA," Journal of Business Research, Elsevier, vol. 69(4), pages 1336-1339.
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- repec:ddj:fserec:y:2017:p:522-531 is not listed on IDEAS
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KeywordsInbound marketing; Outbound marketing; Pure player; Click and mortar; Client experience; fsQCA;
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