IDEAS home Printed from
   My bibliography  Save this article

International Tourism Market Segmentation Based on Consumer Behavior



    () (Lucian Blaga University, Faculty of Economics, Sibiu, Romania)

  • Simona VINEREAN

    () (Lucian Blaga University, Faculty of Economics, Sibiu, Romania)


The globalization, the economy’s digitization and the hyper-competition, characterizing today’s environment, have significantly changed consumer behavior in tourism. It has become a multidimensional concept, viewed as a specific result of a dynamic system of relations between processes of perception, information, attitude, motivation and effective manifestation. In this context, researching certain dimensions that are at the core of consumer behavior, and consequently, determine the purchasing and consumption pattern, it is essential to know your customers, in order to tailor and cater to their needs and wants, in a way that translates into repeat business. As this paper refers to the international tourism market, the diversity, that describes this market, requires bidders to focus on niche marketing, while market segmentation becomes, in this framework, a very attractive strategy, viable and with high potential rates of profitability.

Suggested Citation

  • Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.
  • Handle: RePEc:rom:rmcimn:v:11:y:2010:i:5:p:757-763

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Christine Greenhalgh & Padraig Dixon, 2002. "The Economics of Intellectual Property: A Review to Identify Themes for Future Research," Economics Series Working Papers 135, University of Oxford, Department of Economics.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Cristina-Elena ALBU, 2013. "STEREOTYPICAL FACTORS IN TOURISM -Literature review," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 5-13, May.
    2. Nuno Crespo & Nádia Simões & José Duarte, 2013. "Competition in tourism arrivals – A multidimensional index of geographical structural similarity," Working Papers Series 2 13-05, ISCTE-IUL, Business Research Unit (BRU-IUL).
    3. repec:cmj:journl:y:2013:i:28:albuce is not listed on IDEAS

    More about this item


    consumer behavior; purchase decision making; market segmentation; primary research.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:11:y:2010:i:5:p:757-763. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marian Nastase). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.