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International Tourism Market Segmentation Based on Consumer Behavior

Author

Listed:
  • Luigi DUMITRESCU

    (Lucian Blaga University, Faculty of Economics, Sibiu, Romania)

  • Simona VINEREAN

    (Lucian Blaga University, Faculty of Economics, Sibiu, Romania)

Abstract

The globalization, the economy’s digitization and the hyper-competition, characterizing today’s environment, have significantly changed consumer behavior in tourism. It has become a multidimensional concept, viewed as a specific result of a dynamic system of relations between processes of perception, information, attitude, motivation and effective manifestation. In this context, researching certain dimensions that are at the core of consumer behavior, and consequently, determine the purchasing and consumption pattern, it is essential to know your customers, in order to tailor and cater to their needs and wants, in a way that translates into repeat business. As this paper refers to the international tourism market, the diversity, that describes this market, requires bidders to focus on niche marketing, while market segmentation becomes, in this framework, a very attractive strategy, viable and with high potential rates of profitability.

Suggested Citation

  • Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.
    • Handle: RePEc:rom:rmcimn:v:11:y:2010:i:5:p:757-763
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    Citations

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    Cited by:

    1. Cristina-Elena ALBU, 2013. "STEREOTYPICAL FACTORS IN TOURISM -Literature review," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 5-13, May.
    2. Nuno Crespo & Nádia Simões & José Duarte, 2013. "Competition in tourism arrivals – A multidimensional index of geographical structural similarity," Working Papers Series 2 13-05, ISCTE-IUL, Business Research Unit (BRU-IUL).
    3. repec:cmj:journl:y:2013:i:28:albuce is not listed on IDEAS

    More about this item

    Keywords

    consumer behavior; purchase decision making; market segmentation; primary research.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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