IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

Grounding the Marketing Strategy of the Organizations in the Field of Health Care

  • Iuliana Cetina

    (Academy of Economic Studies, Bucharest)

  • Gheorghe Orzan

    (Academy of Economic Studies, Bucharest)

  • Violeta Radulescu

    (Academy of Economic Studies, Bucharest)

  • Mihai Orzan

    (Academy of Economic Studies, Bucharest)

The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information concerning the means of rendering a service and its price, the means of taking a decision, the purchase and consume conduit, the capacity limited by the assessment of the services’ and result quality. In addition, within the last years there have been registered major changes in the conduit of the consumer of health services pursuant to the significant modifications occurred at the demographic and social level. Under these conditions, the grounding of the strategies of the organizations which function in the health field, both at macroeconomic, and microeconomic level, cannot be performed without a deep knowledge of the consumer of health services, with its needs, preferences, and its conduit of purchase and consume.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

File URL:
Download Restriction: no

Article provided by Asociatia Generala a Economistilor din Romania - AGER in its journal Theoretical and Applied Economics.

Volume (Year): 03(532) (2009)
Issue (Month): 03(532) (March)
Pages: 71-78

in new window

Handle: RePEc:agr:journl:v:03(532):y:2009:i:03(532):p:71-78
Contact details of provider: Postal: Bucharest, Calea Griviţei nr. 21, sector 1, 010702
Phone: +40 21 3 12 22 48
Fax: +40 21 3 12 97 17
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:03(532):y:2009:i:03(532):p:71-78. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marin Dinu)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.