IDEAS home Printed from https://ideas.repec.org/a/agr/journl/v03(532)y2009i03(532)p71-78.html
   My bibliography  Save this article

Grounding the Marketing Strategy of the Organizations in the Field of Health Care

Author

Listed:
  • Iuliana Cetina

    (Academy of Economic Studies, Bucharest)

  • Gheorghe Orzan

    (Academy of Economic Studies, Bucharest)

  • Violeta Radulescu

    (Academy of Economic Studies, Bucharest)

  • Mihai Orzan

    (Academy of Economic Studies, Bucharest)

Abstract

The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information concerning the means of rendering a service and its price, the means of taking a decision, the purchase and consume conduit, the capacity limited by the assessment of the services’ and result quality. In addition, within the last years there have been registered major changes in the conduit of the consumer of health services pursuant to the significant modifications occurred at the demographic and social level. Under these conditions, the grounding of the strategies of the organizations which function in the health field, both at macroeconomic, and microeconomic level, cannot be performed without a deep knowledge of the consumer of health services, with its needs, preferences, and its conduit of purchase and consume.

Suggested Citation

  • Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March.
    • Handle: RePEc:agr:journl:v:03(532):y:2009:i:03(532):p:71-78
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/377.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=377&rid=47
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:03(532):y:2009:i:03(532):p:71-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marin Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.