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Marketing of innovations as a key area of strategic management of modern enterprise

Listed author(s):
  • Victoria Ostrovskaya


    (North Caucasian State University, Russia)

  • Vladislav Yurev

    (Tambov State University named after G.R. Derzhavin, Russia)

  • Olga Stepicheva

    (Tambov State University named after G.R. Derzhavin, Russia)

  • Nikolay Denisov

    (Tambov State University named after G.R. Derzhavin, Russia)

Registered author(s):

    The author explores the basic principles of marketing innovation, the point of view of modern scholars on marketing innovation, analyzes the dynamics of innovation in the use of marketing activities of domestic enterprises between 2003-2013, the dynamics of innovation in the use of marketing activities of enterprises in the United States between 2003-2013, the structure and dynamics of the world market of innovative products between 2003-2013. The author defines the nature and importance of marketing innovation for the modern enterprise, analyzes the application of marketing innovation in the strategic management of the modern enterprise, developing a model of application of marketing innovation in the strategic management of a modern enterprise.

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    Article provided by Pro Global Science Association in its journal Published in Review of Applied Socio-Economic Research.

    Volume (Year): 8 (2014)
    Issue (Month): 2 (June)
    Pages: 124-131

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    Handle: RePEc:rse:wpaper:v:8:y:2014:i:2:p:124-131
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