IDEAS home Printed from https://ideas.repec.org/a/bco/mbraaa/v5y2018p51-63.html
   My bibliography  Save this article

What Did Sap Change? A Market Shaping Analysis

Author

Listed:
  • Burak Erkut

    (Lecturer, Chair of Economic Policy and Economic Research, Faculty of Business and Economics, Technische Universität Dresden)

Abstract

The market for enterprise resource planning (ERP) software was analysed in the contexts of computer science, business models, sociology and history. However, the impact of SAP which has driven the ERP software market with its product innovation was not analysed in the framework of market shaping. Particularly, a new direction within marketing which aims to re-connect it to markets can be an interesting point of departure for the analysis since the way ERP software shaped the markets has similar impacts with the way internet shaped the markets. Using a framework based on three market shaping effects, the results suggested that SAPs impact was mainly on agency costs, transaction costs and network effects. These three points suggest a similarity to the market shaping impact of internet economics.

Suggested Citation

  • Burak Erkut, 2018. "What Did Sap Change? A Market Shaping Analysis," Marketing and Branding Research, EUROKD, vol. 5(1), pages 51-63.
    • Handle: RePEc:bco:mbraaa::v:5:y:2018:p:51-63
    DOI: 10.33844/MBR.2018.60186
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/844/MBR.2018.60186.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.33844/MBR.2018.60186?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    2. Lehrer, Mark & Behnam, Michael, 2009. "Modularity vs programmability in design of international products: Beyond the standardization-adaptation tradeoff?," European Management Journal, Elsevier, vol. 27(4), pages 281-292, August.
    3. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
    4. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    5. Ulrich Witt, 2007. "Firms as Realizations of Entrepreneurial Visions," Journal of Management Studies, Wiley Blackwell, vol. 44(7), pages 1125-1140, November.
    6. Lehmann-Waffenschmidt, Marco, 2010. "Contingency and Causality in Economic Processes – Conceptualizations, Formalizations, and Applications in Counterfactual Analysis," European Review, Cambridge University Press, vol. 18(4), pages 481-505, October.
    7. Salvatore Rizzello, 2000. "Economic Change, Subjective Perception and Institutional Evolution," Metroeconomica, Wiley Blackwell, vol. 51(2), pages 127-150, May.
    8. Victoria Ostrovskaya & Vladislav Yurev & Olga Stepicheva & Nikolay Denisov, 2014. "Marketing of innovations as a key area of strategic management of modern enterprise," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 124-131, June.
    9. David Audretsch & Albert Link, 2012. "Entrepreneurship and innovation: public policy frameworks," The Journal of Technology Transfer, Springer, vol. 37(1), pages 1-17, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tuğberk Kaya & Burak Erkut & Nadine Thierbach, 2019. "Entrepreneurial Intentions of Business and Economics Students in Germany and Cyprus: A Cross-Cultural Comparison," Sustainability, MDPI, vol. 11(5), pages 1-18, March.
    2. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    3. von Koskull, Catharina & Fougère, Martin, 2011. "Service development as practice: A rhetorical analysis of customer-related arguments in a service development project," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 205-220, June.
    4. Vandor, Peter & Franke, Nikolaus, 2016. "See Paris and… found a business? The impact of cross-cultural experience on opportunity recognition capabilities," Journal of Business Venturing, Elsevier, vol. 31(4), pages 388-407.
    5. Schweisfurth, Tim G. & Raasch, Christina, 2015. "Embedded lead users—The benefits of employing users for corporate innovation," Research Policy, Elsevier, vol. 44(1), pages 168-180.
    6. Liliana Doganova, 2009. "Entrepreneurship as a process of collective exploration," Working Papers halshs-00431695, HAL.
    7. Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
    8. Darroch, Jenny & Miles, Morgan P., 2011. "A research note on market creation in the pharmaceutical industry," Journal of Business Research, Elsevier, vol. 64(7), pages 723-727, July.
    9. Darcy W E Allen, 2020. "When Entrepreneurs Meet:The Collective Governance of New Ideas," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0269.
    10. Elert, Niklas & Henrekson, Magnus, 2020. "Collaborative innovation blocs and antifragility," Journal of Institutional Economics, Cambridge University Press, vol. 16(4), pages 537-552, August.
    11. Berg, Nathan, 2014. "Success from satisficing and imitation: Entrepreneurs' location choice and implications of heuristics for local economic development," Journal of Business Research, Elsevier, vol. 67(8), pages 1700-1709.
    12. J. Michael Haynie & Dean A. Shepherd & Jeffery S. McMullen, 2009. "An Opportunity for Me? The Role of Resources in Opportunity Evaluation Decisions," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 337-361, May.
    13. Abbie Griffin & Brett Josephson & Gary Lilien & Fred Wiersema & Barry Bayus & Rajesh Chandy & Ely Dahan & Steve Gaskin & Ajay Kohli & Christopher Miller & Ralph Oliva & Jelena Spanjol, 2013. "Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda," Marketing Letters, Springer, vol. 24(4), pages 323-337, December.
    14. Homburg, Christian & Kuehnl, Christina, 2014. "Is the more always better? A comparative study of internal and external integration practices in new product and new service development," Journal of Business Research, Elsevier, vol. 67(7), pages 1360-1367.
    15. Jiatao Li, 2013. "The internationalization of entrepreneurial firms from emerging economies: The roles of institutional transitions and market opportunities," Journal of International Entrepreneurship, Springer, vol. 11(2), pages 158-171, June.
    16. Schweisfurth, Tim G. & Raasch, Christina, 2018. "Absorptive Capacity for Need Knowledge: Antecedents and Effects for Employee Innovativeness," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 47(4), pages 687-699.
    17. Wennberg, Karl & Wiklund, Johan & Wright, Mike, 2011. "The effectiveness of university knowledge spillovers: Performance differences between university spinoffs and corporate spinoffs," Research Policy, Elsevier, vol. 40(8), pages 1128-1143, October.
    18. Schweisfurth, Tim G. & Raasch, Christina, 2018. "Absorptive capacity for need knowledge: Antecedents and effects for employee innovativeness," Research Policy, Elsevier, vol. 47(4), pages 687-699.
    19. Hugo Erken & Piet Donselaar & Roy Thurik, 2018. "Total factor productivity and the role of entrepreneurship," The Journal of Technology Transfer, Springer, vol. 43(6), pages 1493-1521, December.
    20. Potts, Jason & Kastelle, Tim, 2017. "Economics of innovation in Australian agricultural economics and policy," Economic Analysis and Policy, Elsevier, vol. 54(C), pages 96-104.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbraaa::v:5:y:2018:p:51-63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.