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Marketing and the law: defending single color trademarks

  • Keating, Byron W.
  • Coltman, Tim
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    Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade mark provided the mark was capable of distinguishing, in the course of trade, the proprietor’s goods or services from the goods or services of others. However, to date, it has proven extremely difficult to defend the registration of a single color trade mark in Australia.

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    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 40491.

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    Date of creation: 01 Mar 2008
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    Publication status: Published in Journal of the Academy of Marketing Science 3.37(2009): pp. 375-380
    Handle: RePEc:pra:mprapa:40491
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