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A Study of the Yield of Honey in Farms from North-Eastern Bulgaria

Author

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  • Lyubomir Lyubenov

    (Department of Economics, University of Ruse, Bulgaria)

Abstract

The aim is to study the prices, cost and profitability of honey from the Ruse region. A serious problem has been defined for honey, which is a major product of regional beekeeping, respectively its profitability - steadily declining prices do not cover the rising costs of production and sale. The study found that the average prices of the online segment of organic honey compared to the same offline segment in packages of 1 kg have a difference of almost 2 times, and in the smallest cuts 3 times. The gross profit (margin) of the regional honey of the B2B offline markets in the biological and conventional segment for 2020 is negative. The study found that own B2C online channels in the conventional segment achieve a net return of 48 BGN/year per beehive, and in the biological segment - 97.92 BGN/year per beehive. The latter provides 150 beehives with a net income of 1224 BGN/month, which is the yield on the sale of organic honey on the offline B2C markets with 950 beehives. Marketing strategies of beekeeping farms in the Ruse region are needed to achieve competitiveness and profitability at the sectoral and regional level.

Suggested Citation

  • Lyubomir Lyubenov, 2021. "A Study of the Yield of Honey in Farms from North-Eastern Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 640-653, December.
    • Handle: RePEc:nwe:eajour:y:2021:i:4:p:640-653
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    More about this item

    Keywords

    prices; cost; B2B and B2C markets; offline and online markets; conventional and organic segments;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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