IDEAS home Printed from https://ideas.repec.org/a/ijb/journl/v18y2019i3p347-369.html
   My bibliography  Save this article

Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness

Author

Listed:
  • Chien-Wen Chen

    (Department of Business Administration, Feng Chia University, Taiwan)

  • Serhan Demirci

    (College of Business, Ph.D. Program in Business, Feng Chia University, Taiwan)

Abstract

High popularization and the development of communication technology for mobile phones resulted in a diversity of mobile data services in Taiwan, thus turning mobile data services into important profit sources for telecommunication companies. There are various constraints affecting continued usage of mobile data services, such as a decrease in profits due to low profit margins and a limited population of users, and understanding factors like perceived media richness and perceived cost on such usage behavior of consumers is crucial for the future of mobile data services. Examining consumers with mobile data service experiences, this research finds that the major factor impacting mobile data service usage for customers is perceived usefulness, followed by perceived media richness and perceived enjoyment. The results suggest that telecommunication companies should consider prioritizing usefulness when designing their service content so that satisfied consumers will increase continued usage intention for mobile data services. We also find that perceived media richness is the major factor influencing both perceived usefulness and perceived enjoyment. Based on these findings, we suggest that increasing the cognition of perceived media richness can be a top strategy for telecommunication companies to raise continued usage intention for mobile data services, such as an enrichment of service contents or providing information through live images/messages.

Suggested Citation

  • Chien-Wen Chen & Serhan Demirci, 2019. "Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(3), pages 347-369, December.
    • Handle: RePEc:ijb:journl:v:18:y:2019:i:3:p:347-369
    as

    Download full text from publisher

    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.18-3/pdf/vol_18-3-6.pdf
    Download Restriction: no
    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.18-3/abstract/06.html
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Se-Joon Hong & Kar Yan Tam, 2006. "Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services," Information Systems Research, INFORMS, vol. 17(2), pages 162-179, June.
    2. Matthew K.O. Lee & Christy M.K. Cheung & Zhaohui Chen, 2007. "Understanding user acceptance of multimedia messaging services: An empirical study," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(13), pages 2066-2077, November.
    3. Madhavan Parthasarathy & Anol Bhattacherjee, 1998. "Understanding Post-Adoption Behavior in the Context of Online Services," Information Systems Research, INFORMS, vol. 9(4), pages 362-379, December.
    4. Chien-Wen Chen & Pei-Hsin Yu & Yi-Jing Li, 2016. "Understanding Group-Buying Websites Continuous Use Behavior: A Use and Gratifications Theory Perspective," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 12(2), pages 177-204, August.
    5. Se-Joon Hong & James Y. L. Thong & Jae-Yun Moon & Kar-Yan Tam, 2008. "Understanding the behavior of mobile data services consumers," Information Systems Frontiers, Springer, vol. 10(4), pages 431-445, September.
    6. Richard L. Daft & Robert H. Lengel, 1986. "Organizational Information Requirements, Media Richness and Structural Design," Management Science, INFORMS, vol. 32(5), pages 554-571, May.
    7. Srivastava, Mala & Kaul, Dimple, 2014. "Social interaction, convenience and customer satisfaction: The mediating effect of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1028-1037.
    8. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yi Sun & Shihui Li & Lingling Yu, 2022. "The dark sides of AI personal assistant: effects of service failure on user continuance intention," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 17-39, March.
    2. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.
    3. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    4. Yue Wu & Qianling Jiang & Hui’e Liang & ShiYu Ni, 2022. "What Drives Users to Adopt a Digital Museum? A Case of Virtual Exhibition Hall of National Costume Museum," SAGE Open, , vol. 12(1), pages 21582440221, March.
    5. Thomas Friedrich & Sebastian Schlauderer & Sven Overhage, 2021. "Some things are just better rich: how social commerce feature richness affects consumers’ buying intention via social factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 159-180, March.
    6. Jumaan, Ibrahim A. & Hashim, Noor Hazarina & Al-Ghazali, Basheer M., 2020. "The role of cognitive absorption in predicting mobile internet users’ continuance intention: An extension of the expectation-confirmation model," Technology in Society, Elsevier, vol. 63(C).
    7. Christophe Bezes, 2009. "E-Commerce Website Evaluation: A Critical Review," Working Papers hal-00611008, HAL.
    8. Anushree Karani & Heena Thanki & Sarla Achuthan, 2021. "Impact of University Website Usability on Satisfaction: A Structural Equation Modelling Approach," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(2), pages 119-138, May.
    9. Hassan Faouzi, 2013. "E-Turismo Y Dinámica Del Mercado Turístico El Caso Del Sector De La Industria Hotelera En Agadir, Marruecos [E-Tourisme Et Dynamique Du Marché Touristique Le Cas Du Secteur De L'Hotellerie A Agadir," Post-Print hal-02902470, HAL.
    10. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong & Lewis C. Chasalow & Gurpreet Dhillon, 2014. "A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research," Information Systems Research, INFORMS, vol. 25(1), pages 111-136, March.
    11. Zhenhui Jiang & Izak Benbasat, 2007. "Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations," Information Systems Research, INFORMS, vol. 18(4), pages 454-470, December.
    12. Young Mee Shin & Seung Chang Lee & Bongsik Shin & Ho Geun Lee, 2010. "Examining influencing factors of post-adoption usage of mobile internet: Focus on the user perception of supplier-side attributes," Information Systems Frontiers, Springer, vol. 12(5), pages 595-606, November.
    13. Kim, Byoungsoo, 2012. "The diffusion of mobile data services and applications: Exploring the role of habit and its antecedents," Telecommunications Policy, Elsevier, vol. 36(1), pages 69-81.
    14. Shin, Bongsik & Lee, Sanghoon & Lee, Ho Geun, 2016. "Examining an extended duality perspective regarding success conditions of IT service," International Journal of Information Management, Elsevier, vol. 36(2), pages 226-239.
    15. Torsten J. Gerpott, 2011. "Determinants of self-report and system-captured measures of mobile Internet use intensity," Information Systems Frontiers, Springer, vol. 13(4), pages 561-578, September.
    16. Yang, Hee Dong & Karon, Christoph & Kang, Sora, 2012. "To Convert or not to Convert to the Upgraded Version of de-facto Standard Software," CEI Working Paper Series 2012-02, Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University.
    17. Hua (Jonathan) Ye & Cecil Eng Huang Chua & Jun Sun, 2019. "Enhancing mobile data services performance via online reviews," Information Systems Frontiers, Springer, vol. 21(2), pages 441-452, April.
    18. Windsperger, Josef, 2001. "The fee structure in franchising: a property rights view," Economics Letters, Elsevier, vol. 73(2), pages 219-226, November.
    19. Yang, Jialiang & Li, Yaokuang & Calic, Goran & Shevchenko, Anton, 2020. "How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information," Journal of Business Research, Elsevier, vol. 117(C), pages 6-18.
    20. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.

    More about this item

    Keywords

    mobile data service; IS continuance model; perceived media richness; perceived cost.;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ijb:journl:v:18:y:2019:i:3:p:347-369. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Szu-Hsien Ho (email available below). General contact details of provider: https://edirc.repec.org/data/cbfcutw.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.