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Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Konstantinos Giotopoulos

    (University of Patras)

  • Dimitrios Papadopoulos

    (University of Patras)

Abstract

The present study aims to explore the impacts of digital transformation on the tourism industry, focusing on consumer attitudes and behaviors as well as business adaptations. Through a combination of primary and secondary research, this paper investigates how technological advancements and information systems are reshaping the tourism landscape. The secondary research involves a comprehensive literature review that highlights the evolution of tourism and the implementation of various information systems within the industry. The primary research analyzes data from two surveys: one targeting hotel businesses and the other focusing on travelers. These surveys assess the extent to which electronic media and information systems are utilized by these two groups. Key findings indicate that digital technologies are significantly influencing both consumer decision-making processes and the operational strategies of tourism businesses. The paper concludes with insights into how the integration of digital tools can enhance customer satisfaction and business efficiency in the global tourism ecosystem.

Suggested Citation

  • Konstantinos Giotopoulos & Dimitrios Papadopoulos, 2025. "Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 259-298, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_11
    DOI: 10.1007/978-3-031-78471-2_11
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    More about this item

    Keywords

    Digital transformation; Tourism; Information systems; Hotel industry; Travelers; Digital ecosystem;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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