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The Hypermarket – A Solution to Develop the Romanian Retail

Author

Listed:
  • Asandei Mihaela

    (“Constantin Brâncoveanu” University, Piteºti)

  • Gangone Andreea-Daniela

    (“Constantin Brâncoveanu” University, Piteºti)

Abstract

Romanian trade is placed, at the beginning of this millennium, at an intermediate stage of a complex process of development. Since 1995, Romania has experienced a steady increase of the retail market due to the entry on the Romanian market of some modern international trade chains and to the changes made in the Romanian consumer's behavior. In this paper, we present the concept and characteristics of the hypermarket and we characterized the modern Romanian retail. Assuming that there are a variety of factors that shape the modern retail, we analyzed the impact of the macroeconomic variables on the development of hypermarkets on the Romanian retail market. The research methodology was based on the method of multifactor regression and on the method of statistical correlation. The results of the study showed that the hypermarket had a spectacular evolution in the Romanian retail, marking a milestone in the evolution of consumption.

Suggested Citation

  • Asandei Mihaela & Gangone Andreea-Daniela, 2013. "The Hypermarket – A Solution to Develop the Romanian Retail," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 690-695, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:690-695
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    Keywords

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    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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