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Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?


  • Strassl, Johann
  • Schicker, Günter


Die Bedeutung des Servicegeschäfts der Industrieunternehmen nimmt zu und die Unternehmen wollen sich mit ihrem Serviceangebot differenzieren und Erlösmöglichkeiten ausschöpfen. Die Umsetzung gelingt den Unternehmen oft nur mittelmäßig. Dieser Artikel zeigt, mit welchen Maßnahmen Unternehmen das Servicegeschäft professionell und profitabel gestalten können.

Suggested Citation

  • Strassl, Johann & Schicker, Günter, 2014. "Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?," Weidener Diskussionspapiere 38, University of Applied Sciences Amberg-Weiden (OTH).
  • Handle: RePEc:zbw:hawdps:38

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    References listed on IDEAS

    1. Prencipe, Andrea & Tell, Fredrik, 2001. "Inter-project learning: processes and outcomes of knowledge codification in project-based firms," Research Policy, Elsevier, vol. 30(9), pages 1373-1394, December.
    2. Gallouj, Faiz & Weinstein, Olivier, 1997. "Innovation in services," Research Policy, Elsevier, vol. 26(4-5), pages 537-556, December.
    3. Sirilli, Giorgio & Evangelista, Rinaldo, 1998. "Technological innovation in services and manufacturing: results from Italian surveys," Research Policy, Elsevier, vol. 27(9), pages 881-899, December.
    4. Mohan V. Tatikonda & Mitzi M. Montoya-Weiss, 2001. "Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance," Management Science, INFORMS, vol. 47(1), pages 151-172, January.
    5. Strassl, Johann & Schicker, Günter & Grasser, Christian, 2015. "Giving ideas a chance: Systematic development of services in manufacturing industry," Weidener Diskussionspapiere 47, University of Applied Sciences Amberg-Weiden (OTH).
    6. Abdul Ali & Manohar U. Kalwani & Dan Kovenock, 1993. "Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies," Management Science, INFORMS, vol. 39(3), pages 255-274, March.
    7. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
    8. Drejer, Ina, 2004. "Identifying innovation in surveys of services: a Schumpeterian perspective," Research Policy, Elsevier, vol. 33(3), pages 551-562, April.
    9. Faridah Djellal & Faïz Gallouj, 2001. "Patterns of innovation organisation in service firms: postal survey results and theoretical models," Science and Public Policy, Oxford University Press, vol. 28(1), pages 57-67, February.
    10. Teller, Juliane & Unger, Barbara & Kock, Alexander & Gemünden, Hans Georg, 2012. "Formalization of Project Portfolio Management: The Moderating Role of Portfolio Complexity," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63283, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    11. Faïz Gallouj, 1997. "Towards a neo-Schumpeterian theory of innovation in services?," Science and Public Policy, Oxford University Press, vol. 24(6), pages 405-420, December.
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    More about this item


    Industrieservice; Servicegeschäft; Dienstleistungsgeschäft; Servicestrategie; Produzierende Unternehmen;

    JEL classification:

    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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