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Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?


  • Strassl, Johann
  • Schicker, Günter


Die Bedeutung des Servicegeschäfts der Industrieunternehmen nimmt zu und die Unternehmen wollen sich mit ihrem Serviceangebot differenzieren und Erlösmöglichkeiten ausschöpfen. Die Umsetzung gelingt den Unternehmen oft nur mittelmäßig. Dieser Artikel zeigt, mit welchen Maßnahmen Unternehmen das Servicegeschäft professionell und profitabel gestalten können.

Suggested Citation

  • Strassl, Johann & Schicker, Günter, 2014. "Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?," Weidener Diskussionspapiere 38, University of Applied Sciences Amberg-Weiden (OTH).
  • Handle: RePEc:zbw:hawdps:38

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    Industrieservice; Servicegeschäft; Dienstleistungsgeschäft; Servicestrategie; Produzierende Unternehmen;

    JEL classification:

    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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