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Marketing and Brand Design of Destination Experiences: The Role of ICT

Author

Listed:
  • Dora Agapito

    (University of Algarve)

  • António Lacerda

    (University of Algarve)

Abstract

The proliferation of Information and Communication Technologies (ICT) with particular emphasis on internet have been rapidly adapted to tourism, where new opportunities for design and marketing strategies for destinations are being explored in both physical and virtual environments. Furthermore, the process of designing strong brands and facilitating positive and memorable experiences are central activities concerning destinations aiming to become more competitive. Accordingly, Destinations Marketing Organizations (DMOs) are now exploring ICT and new forms of human interactions with a view to offer new opportunities for visitors to engage in the process of co-creating enhanced destination experiences in a technology-based environment. Considering that ICT both contribute to the process of designing innovative destination experiences and support enhanced individuals' experiences before, during and after the trip, the purpose of this paper is to explore the role of ICT in the marketing and brand design of destination experiences.

Suggested Citation

  • Dora Agapito & António Lacerda, 2014. "Marketing and Brand Design of Destination Experiences: The Role of ICT," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(3), pages 201-216.
    • Handle: RePEc:ris:jspord:0032
    as

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    References listed on IDEAS

    as
    1. Eric Vaz & Ana Claudia Campos, 2013. "A Multi-Dasymetric Mapping Approach for Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 1(4), pages 265-277.
    2. repec:ris:cieodp:2013_022 is not listed on IDEAS
    3. Qu, Hailin & Kim, Lisa Hyunjung & Im, Holly Hyunjung, 2011. "A model of destination branding: Integrating the concepts of the branding and destination image," Tourism Management, Elsevier, vol. 32(3), pages 465-476.
    4. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    5. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    6. Sparks, Beverley A. & Browning, Victoria, 2011. "The impact of online reviews on hotel booking intentions and perception of trust," Tourism Management, Elsevier, vol. 32(6), pages 1310-1323.
    7. Small, Jennie & Darcy, Simon & Packer, Tanya, 2012. "The embodied tourist experiences of people with vision impairment: Management implications beyond the visual gaze," Tourism Management, Elsevier, vol. 33(4), pages 941-950.
    8. Dora Agapito & Patrícia Valle & Julio Mendes, 2012. "Sensory Marketing and Tourist Experiences," Spatial and Organizational Dynamics Discussion Papers 2012-5, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
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    Cited by:

    1. Francisco Javier S. Lacárcel, 2022. "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 216-227.
    2. Paula González-Padilla, 2022. "Tourist Behavior and Demand for Digital Disconnection: A Review," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 202-215.

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    More about this item

    Keywords

    Tourist Experiences; Destinations Experiences Marketing; Brand Design; ICT;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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