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How DMO Can Measure the Experiences of a Large Territory

Author

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  • Simona Franzoni

    (Department of Economics and Management, University of Brescia, Contrada Santa Chiara 50, 25122 Brescia, Italy)

  • Michelle Bonera

    (Department of Economics and Management, University of Brescia, Contrada Santa Chiara 50, 25122 Brescia, Italy)

Abstract

This paper aims at providing a methodology for analyzing and measuring the experiences offered by a large territory by investigating online conversation on the “things to do” or in other words the experiences by TripAdvisor platform. Opinions and comments are able to influence the choice of the tourist destination and to raise specific expectations, in order to find corrective measures to be taken to preserve or enhance the interest of a tourist destination. By applying the methodology advanced, Destination Management Organization (DMO) can collect useful information in order to make decisions and take action to protect and/or increase the competitiveness of the destination. The empirical observation, thought the methodology described herein, was applied in the Province of Brescia, Italy, a large territory marked by the presence of different destinations and experiences and Bresciatourism—Visit Brescia, the DMO of this territory, was involved.

Suggested Citation

  • Simona Franzoni & Michelle Bonera, 2019. "How DMO Can Measure the Experiences of a Large Territory," Sustainability, MDPI, vol. 11(2), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:492-:d:198794
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    References listed on IDEAS

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    Cited by:

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    3. Tosporn Arreeras & Mikiharu Arimura & Takumi Asada & Saharat Arreeras, 2019. "Association Rule Mining Tourist-Attractive Destinations for the Sustainable Development of a Large Tourism Area in Hokkaido Using Wi-Fi Tracking Data," Sustainability, MDPI, vol. 11(14), pages 1-17, July.
    4. Karima Kourtit & Peter Nijkamp & João Romão, 2019. "Cultural Heritage Appraisal by Visitors to Global Cities: The Use of Social Media and Urban Analytics in Urban Buzz Research," Sustainability, MDPI, vol. 11(12), pages 1-21, June.

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