IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i24p10408-d461139.html
   My bibliography  Save this article

Exploring the Experience of Creative Tourism in the Northern Region of Portugal—A Gender Perspective

Author

Listed:
  • Paula Remoaldo

    (Landscape, Heritage and Territory Laboratory—Lab2PT, University of Minho, 4710-057 Braga, Portugal)

  • Mansour Ghanian

    (Landscape, Heritage and Territory Laboratory—Lab2PT, Agricultural Sciences & Natural Resources University of Khuzestan, Ahvaz 63417-73637, Iran)

  • Juliana Alves

    (Landscape, Heritage and Territory Laboratory—Lab2PT, University of Minho, 4710-057 Braga, Portugal)

Abstract

Creative tourism is a quite recent tourism segment that has been rapidly diffused all over the world. Nevertheless, studies on this segment were not concerned, until present, with the differences in gender intention, evaluation and the overall satisfaction regarding creative tourism activities. For that, this paper examines these three components from a gender perspective regarding the creative tourism activities developed by CREATOUR pilots in the northern region of mainland Portugal between 2017 and 2019. The methods used were quantitative in nature. Five hundred and ninety-five questionnaires were applied to the participants in the 45 creative tourism activities developed by the 10 pilot institutions selected to join the CREATOUR project (Creative Tourism Destination Development in Small Cities and Rural Areas). The questionnaire used consisted of 31 closed questions aimed at the profile, the motivations, the perception and the evaluation of activities by the participants. It used descriptive statistics and discriminate analysis. The main results show that men and women had similar demographic characteristics (e.g., age and educational level), but they were significantly different in some variables, such as their intention to participate in creative activities, and their evaluation and overall satisfaction with their personal experiences. It is statistically confirmed that, based on their experiences in creative tourism, men and women fall into different clusters.

Suggested Citation

  • Paula Remoaldo & Mansour Ghanian & Juliana Alves, 2020. "Exploring the Experience of Creative Tourism in the Northern Region of Portugal—A Gender Perspective," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10408-:d:461139
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/24/10408/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/12/24/10408/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    2. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    3. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
    4. Xin Chen & Zhen-feng Cheng & Gyu-Bae Kim, 2020. "Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists," Sustainability, MDPI, vol. 12(5), pages 1-24, March.
    5. Diep, Vien Chau Stephanie & Sweeney, Jillian C., 2008. "Shopping trip value: Do stores and products matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(5), pages 399-409.
    6. Marcello M. Mariani & Dimitrios Buhalis & Christian Longhi & Ourania Vitouladiti, 2014. "Managing change in tourism destinations : key issues and current trends," Post-Print halshs-00924447, HAL.
    7. Simona Franzoni & Michelle Bonera, 2019. "How DMO Can Measure the Experiences of a Large Territory," Sustainability, MDPI, vol. 11(2), pages 1-14, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lili Geng & Yufei Li & Yongji Xue, 2022. "Will the Interest Triggered by Virtual Reality (VR) Turn into Intention to Travel (VR vs. Corporeal)? The Moderating Effects of Customer Segmentation," Sustainability, MDPI, vol. 14(12), pages 1-20, June.
    2. Athena Yiannakou & Angelina Apostolou & Vasiliki Birou-Athanasiou & Apostolos Papagiannakis & Athina Vitopoulou, 2022. "Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-16, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Han, Heesup & Meng, Bo & Kim, Wansoo, 2017. "Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty," Tourism Management, Elsevier, vol. 59(C), pages 91-103.
    2. JunHui Wang & Yunseon Choe & HakJun Song, 2020. "Brand Behavioral Intentions of a Theme Park in China: An Application of Brand Experience," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    3. Mencarelli, Rémi & Lombart, Cindy, 2017. "Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 12-21.
    4. Alexandra Lenis Escobar & Ramón Rueda López & Manuel Pérez-Priego & María de los Baños García-Moreno García, 2020. "Perception, Motivation, and Satisfaction of Female Tourists with Their Visit to the City of Cordoba (Spain)," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    5. Karima Kourtit & Peter Nijkamp & João Romão, 2019. "Cultural Heritage Appraisal by Visitors to Global Cities: The Use of Social Media and Urban Analytics in Urban Buzz Research," Sustainability, MDPI, vol. 11(12), pages 1-21, June.
    6. Chen, Ching-Fu & Phou, Sambath, 2013. "A closer look at destination: Image, personality, relationship and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 269-278.
    7. Rémi Mencarelli & Carole Lombart, 2017. "Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context," Post-Print hal-01592035, HAL.
    8. El-Adly, Mohammed Ismail, 2019. "Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 322-332.
    9. Naif Mutlaq Al Otaibi & Kausar Yasmeen, 2014. "An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 1(1), pages 79-122, June.
    10. Pedro Cuesta-Valiño & Pablo Gutiérrez-Rodríguez & Cristina Loranca-Valle, 2021. "Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    11. Joon-ho Kim & Seung-hye Jung & Jung-sik Roh & Hyun-ju Choi, 2021. "Success Factors and Sustainability of the K-Pop Industry: A Structural Equation Model and Fuzzy Set Analysis," Sustainability, MDPI, vol. 13(11), pages 1-22, May.
    12. Molinillo, Sebastian & Japutra, Arnold & Ekinci, Yuksel, 2022. "Building brand credibility: The role of involvement, identification, reputation and attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Stokburger-Sauer, Nicola E., 2011. "The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy," Tourism Management, Elsevier, vol. 32(6), pages 1282-1289.
    14. Bastian Popp & Herbert Woratschek, 2017. "Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 250-270, May.
    15. Chao-Ming Yang, 2020. "Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 1-15, March.
    16. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Theeranuch Pusaksrikit & Pimmada Wichasin & Vikas Kumar, 2021. "Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand," Sustainability, MDPI, vol. 13(16), pages 1-23, August.
    17. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    18. Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010. "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 31-38, June.
    19. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
    20. Agnès Helme-Guizon & Fanny Magnoni, 2019. "Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?," Post-Print hal-03591683, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10408-:d:461139. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.