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Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context

Author

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  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Carole Lombart

    (Audencia Recherche - Audencia Business School)

Abstract

Recent academic studies have reexamined the link between satisfaction and loyalty by introducing actual loyalty behavior. Results of these rare studies are still inconclusive and point out the weakness of the link between satisfaction and behavioral loyalty. This work extends these previous studies by investigating the links between perceived value, satisfaction, attitudinal loyalty and behavorial loyalty. It highlights that perceived value is a better predictor of attitudinal loyalty and behavorial loyalty (number of visits and total sales) than satisfaction. Individual moderating influences are also discussed.

Suggested Citation

  • Rémi Mencarelli & Carole Lombart, 2017. "Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context," Post-Print hal-01592035, HAL.
    • Handle: RePEc:hal:journl:hal-01592035
    DOI: 10.1016/j.jretconser.2017.04.008
    Note: View the original document on HAL open archive server: https://hal.univ-smb.fr/hal-01592035
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    References listed on IDEAS

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