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Replicating, validating, and reducing the length of the consumer perceived value scale

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  • Walsh, Gianfranco
  • Shiu, Edward
  • Hassan, Louise M.

Abstract

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.

Suggested Citation

  • Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M., 2014. "Replicating, validating, and reducing the length of the consumer perceived value scale," Journal of Business Research, Elsevier, vol. 67(3), pages 260-267.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:260-267
    DOI: 10.1016/j.jbusres.2013.05.012
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    References listed on IDEAS

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