Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales
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- Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M., 2014. "Replicating, validating, and reducing the length of the consumer perceived value scale," Journal of Business Research, Elsevier, vol. 67(3), pages 260-267.
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KeywordsConsumer values Perceived product attributes;
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