Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales
Consumer values and the perceived attributes of a product elicit consumptive behaviors. The purpose of this study was twofold: (a) to test the psychometric properties of three scales (MVS; Richins & Dawson, 1992; PRS, Richins, 1994; PERVAL scale, Sweeney & Soutar, 2001) that measure consumer values and the perceived attributes of a product within a licensed sport merchandise (LSM) setting, and (b) to examine the relationships among items across the three scales for commonalities, and to examine the relationships between consumer values (CV) and perceived product attributes (PPA). Statistical analyses indicated that the psychometric properties of the MVS, PRS, and PERVAL scales could be improved substantially. A principal components analysis (PCA) indicated nine interpretable dimensions; five that could be categorized as CV dimensions (Social Approval, Materialism, Covetousness, Prestige/Status, and Escape) and four that could be categorized as PPA dimensions (Price/Quality, Nostalgia, Craftsmanship, and Aesthetic Beauty).
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 14 (2011)
Issue (Month): 1 (February)
Pages: 89-101
| Handle: | RePEc:eee:spomar:v:14:y:2011:i:1:p:89-101 |
| Contact details of provider: | Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description
|
| Order Information: | Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic Web: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic |
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Richins, Marsha L & Dawson, Scott, 1992. " A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 303-316, December.
- Robert B. Ekelund & Franklin G. Mixon & Rand W. Ressler, 1995. "Advertising and information: an empirical study of search, experience and credence goods," Journal of Economic Studies, Emerald Group Publishing, vol. 22(2), pages 33-43, May.
- Helgeson, James G, et al, 1984. " Trends in Consumer Behavior Literature: A Content Analysis," Journal of Consumer Research, Oxford University Press, vol. 10(4), pages 449-454, March.
- Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
- Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela, 1986. " Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)," Journal of Consumer Research, Oxford University Press, vol. 13(3), pages 405-409, December.
- Holt, Douglas B, 1995. " How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, Oxford University Press, vol. 22(1), pages 1-16, June.
- Richins, Marsha L, 1994. " Valuing Things: The Public and Private Meanings of Possessions," Journal of Consumer Research, Oxford University Press, vol. 21(3), pages 504-521, December.
- Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.
When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:14:y:2011:i:1:p:89-101. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.