Consumer derived utilitarian value and channel utilization in a multi-channel retail context
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- Eastlick, Mary Ann & Feinberg, Richard A., 1999. "Shopping Motives for Mail Catalog Shopping," Journal of Business Research, Elsevier, vol. 45(3), pages 281-290, July.
- Dickerson, Mary Dee & Gentry, James W, 1983. " Characteristics of Adopters and Non-Adopters of Home Computers," Journal of Consumer Research, University of Chicago Press, vol. 10(2), pages 225-35, September.
- Rao, Akshay R & Monroe, Kent B, 1988. " The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 253-64, September.
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