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Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market

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  • Wu, Jih-Hwa
  • Wu, Chih-Wen
  • Lee, Chin-Tarn
  • Lee, Hsiao-Jung

Abstract

This study examines the antecedents of purchase intention and the relation between purchase intention and image, risk, value, and perceived usefulness in the electric motorcycle market. The paper investigates a number of important questions concerning how image, risk, value, and perceived usefulness affect purchase intention. This article offers suggestions for campaigns aiming at increasing consumer demand for green products, including motorcycles. The technology acceptance model provides a theoretical framework in which to analyze consumer attitudes toward green purchase intentions in the motorcycle market. This study proposes and tests an integrative model to examine relations among service image, risk, value, perceived usefulness, and purchase intention. Structural equation modeling and fuzzy set qualitative comparative analysis (fsQCA) provide techniques for analyzing survey data from 305 potential motorcycle users. Results support the argument that image, risk, value, and perceived usefulness are key determinants of purchase intention. The paper also discusses theoretical and managerial implications of the research findings.

Suggested Citation

  • Wu, Jih-Hwa & Wu, Chih-Wen & Lee, Chin-Tarn & Lee, Hsiao-Jung, 2015. "Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market," Journal of Business Research, Elsevier, vol. 68(4), pages 829-833.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:4:p:829-833
    DOI: 10.1016/j.jbusres.2014.11.036
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    Cited by:

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    6. Israr Ahmad; Fauzia Syed; Saima Naseer; Ghulam Rasool, 2018. "Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 12(1), pages 93-115, Spring.
    7. Lorena Cadavid & Kathleen Salazar-Serna, 2021. "Mapping the Research Landscape for the Motorcycle Market Policies: Sustainability as a Trend—A Systematic Literature Review," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    8. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
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    11. Yide Liu & Ivan Ka Wai Lai, 2020. "The Effects of Environmental Policy and the Perception of Electric Motorcycles on the Acceptance of Electric Motorcycles: An Empirical Study in Macau," SAGE Open, , vol. 10(1), pages 21582440198, January.
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    14. Yu-Shan Chen & Tai-Wei Chang & Hung-Xin Li & Ying-Rong Chen, 2020. "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude," IJERPH, MDPI, vol. 17(11), pages 1-17, June.
    15. Evandro Luiz Lopes & Ricardo Teixeira Veiga, 2019. "Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 550-566, September.
    16. Qaisar Iqbal & Noor Hazlina Ahmad & Yongmei Li, 2021. "Sustainable Leadership in Frontier Asia Region: Managerial Discretion and Environmental Innovation," Sustainability, MDPI, vol. 13(9), pages 1-14, April.
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    18. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    19. Getie Andualem Imiru, 2023. "The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 15(1), pages 1-31, July.
    20. Kalkbrenner, Bernhard J., 2019. "Residential vs. community battery storage systems – Consumer preferences in Germany," Energy Policy, Elsevier, vol. 129(C), pages 1355-1363.
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