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Assessing the experiential value of heritage assets: A case study of a Chinese heritage precinct, Bendigo, Australia

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Listed:
  • Laing, Jennifer
  • Wheeler, Fiona
  • Reeves, Keir
  • Frost, Warwick

Abstract

Destination managers often wish to utilise heritage assets to create memorable visitor experiences, yet there is a paucity of research aimed at understanding how these experiences might be perceived and valued for tourism purposes. This article uses a cultural tourism potential audit tool to evaluate the experiential value of a collection of Chinese heritage assets in the regional city of Bendigo, Australia. The tool was expanded to include analysis of the type of experience, categorising them as either peak or supporting. Findings suggest that some of the heritage assets had high or moderate experiential value, with a few forming the basis of peak tourist experiences. Other heritage assets, whilst high in experiential value, are best conceptualised as supporting experiences. Through the aegis of a heritage precinct, both types of experience may collectively attract tourists, provided they are integrated with a meaningful and appealing narrative.

Suggested Citation

  • Laing, Jennifer & Wheeler, Fiona & Reeves, Keir & Frost, Warwick, 2014. "Assessing the experiential value of heritage assets: A case study of a Chinese heritage precinct, Bendigo, Australia," Tourism Management, Elsevier, vol. 40(C), pages 180-192.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:180-192
    DOI: 10.1016/j.tourman.2013.06.004
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    References listed on IDEAS

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    1. Gary Warnaby & Dominic Medway & David Bennison, 2010. "Notions of Materiality and Linearity: The Challenges of Marketing the Hadrian's Wall Place ‘Product’," Environment and Planning A, , vol. 42(6), pages 1365-1382, June.
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    Cited by:

    1. Pérez-Hernández, Eva & Peña-Alonso, Carolina & Hernández-Calvento, Luis, 2020. "Assessing lost cultural heritage. A case study of the eastern coast of Las Palmas de Gran Canaria city (Spain)," Land Use Policy, Elsevier, vol. 96(C).
    2. Kuo-Hsiung Chen & Jui-Mei Yien & Chien-Chung Kao & Ying-Yu Chen & Fu-Sheng Tsai, 2021. "Sustainable Strategies for Marathon Tourism in the Time of Pandemics," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    3. Weiwei Jia & Han Li & Meimei Jiang & Liang Wu, 2023. "Melting the Psychological Boundary: How Interactive and Sensory Affordance Influence Users’ Adoption of Digital Heritage Service," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    4. Gema Ramírez-Guerrero & Javier García-Onetti & Manuel Arcila-Garrido & Juan Adolfo Chica-Ruiz, 2021. "A Tourism Potential Index for Cultural Heritage Management through the Ecosystem Services Approach," Sustainability, MDPI, vol. 13(11), pages 1-21, June.
    5. Chang, Seohee, 2018. "Experience economy in hospitality and tourism: Gain and loss values for service and experience," Tourism Management, Elsevier, vol. 64(C), pages 55-63.
    6. Wee-Kheng Tan, 2018. "From fantasy to reality: a study of pre-trip planning from the perspective of destination image attributes and temporal psychological distance," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 65-84, March.
    7. Yan, Libo & Gao, Bo Wendy & Zhang, Meng, 2017. "A mathematical model for tourism potential assessment," Tourism Management, Elsevier, vol. 63(C), pages 355-365.
    8. Simona Franzoni & Michelle Bonera, 2019. "How DMO Can Measure the Experiences of a Large Territory," Sustainability, MDPI, vol. 11(2), pages 1-14, January.
    9. Su, Rui & Bramwell, Bill & Whalley, Peter A., 2018. "Cultural political economy and urban heritage tourism," Annals of Tourism Research, Elsevier, vol. 68(C), pages 30-40.
    10. Tijana Zeremski & Nemanja Tomić & Stanko Milić & Jovica Vasin & Randall J. Schaetzl & Dubravka Milić & Milivoj B. Gavrilov & Milorad Živanov & Jordana Ninkov & Slobodan B. Marković, 2021. "Saline Soils: A Potentially Significant Geoheritage of the Vojvodina Region, Northern Serbia," Sustainability, MDPI, vol. 13(14), pages 1-19, July.
    11. Xiaoxu Liang & Cristina Coscia & Elena Dellapiana & John Martin & Yu Zhang, 2022. "Complex Social Value-Based Approach for Decision-Making and Valorization Process in Chinese World Cultural Heritage Site: The Case of Kulangsu (China)," Land, MDPI, vol. 11(5), pages 1-30, April.
    12. Hung-Ming Tu, 2022. "Confirmative biophilic framework for heritage management," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-19, March.
    13. Tan, Wee-Kheng & Huang, Shih-Yin, 2020. "Why visit theme parks? A leisure constraints and perceived authenticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    14. Giacomo Del Chiappa & Giuseppe Melis & Marcello Atzeni, 2014. "Le emozioni come variabile di segmentazione e fattore di moderazione della soddisfazione in ambito museale," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(4), pages 19-38.
    15. Allan Mamoon, 2016. "Place Attachment and Tourist Experience in the Context of Desert Tourism – the Case of Wadi Rum," Czech Journal of Tourism, Sciendo, vol. 5(1), pages 35-52, June.
    16. Petr, Christine, 2015. "How heritage site tourists may become monument visitors," Tourism Management, Elsevier, vol. 51(C), pages 247-262.

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