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Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal

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  • Ross, David
  • Saxena, Gunjan

Abstract

This paper focuses on the creative ingenuity of tourism providers in storying and providing varied readings of archaeological sites that have been physically lost. In conceptualising providers' efforts in mobilising (in)tangible aspects of archaeological heritage to accord them an inimitable identity and visible presence, we draw upon research on creativity and creative tourism. Our findings reveal how innovative meaning-making opportunities transform archaeological heritage into a valuable creative tourism resource that can be used to enhance the market appeal of local products and resources through theming and creative storytelling. Overall, this study contributes to nascent work on participative co-creation of archaeological heritage that can serve as an effective means of creating meaningful interpretive experiences at cultural tourism destinations.

Suggested Citation

  • Ross, David & Saxena, Gunjan, 2019. "Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal," Annals of Tourism Research, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:anture:v:79:y:2019:i:c:s0160738319301471
    DOI: 10.1016/j.annals.2019.102790
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    References listed on IDEAS

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    Cited by:

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    2. Tianning Lan & Zhiyue Zheng & Di Tian & Rui Zhang & Rob Law & Mu Zhang, 2021. "Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    3. Camelia Surugiu & Marius-Răzvan Surugiu & Cătălin Grădinaru, 2023. "Targeting Creativity Through Sentiment Analysis: A Survey on Bucharest City Tourism," SAGE Open, , vol. 13(2), pages 21582440231, April.
    4. Li Xu & Jie Zhang & Zhenghu Nie, 2022. "Role of Cultural Tendency and Involvement in Heritage Tourism Experience: Developing a Cultural Tourism Tendency–Involvement–Experience (TIE) Model," Land, MDPI, vol. 11(3), pages 1-16, March.
    5. Hadining Kusumastuti & Diaz Pranita & Mila Viendyasari & Mohamad Sattar Rasul & Sri Sarjana, 2024. "Leveraging Local Value in a Post-Smart Tourism Village to Encourage Sustainable Tourism," Sustainability, MDPI, vol. 16(2), pages 1-27, January.
    6. Vladimir Pavković & Darjan Karabašević & Jelena Jević & Goran Jević, 2021. "The Relationship between Cities’ Cultural Strength, Reputation, and Tourism Intensity: Empirical Evidence on a Sample of the Best-Reputable European Cities," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    7. Marek Nowacki, 2021. "Heritage Interpretation and Sustainable Development: A Systematic Literature Review," Sustainability, MDPI, vol. 13(8), pages 1-16, April.

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