IDEAS home Printed from https://ideas.repec.org/a/cub/journm/v19y2024i3p18-31.html
   My bibliography  Save this article

(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects

Author

Listed:
  • Darko Pantelic

    (Jönköping University, Jönköping, Sweden)

Abstract

The world is changing. Educators in business administration, including marketing, face the challenge of providing relevant education. Students, as a primary stakeholder, are interested in competencies that make them (competitive) employable. The organizations (employers) are reducing their willingness to train new employees on the job and demand their immediate contribution to organizational goals. Society increasingly emphasizes that higher education must go beyond education and research into the third mission of direct contribution to community development and economic development. This article discusses the (re)designing of an international marketing course based on experimental learning and instructional design. The course is integrated into the local business community and uses, as an asset, a diverse student population to respond to challenges local businesses face in pursuing entrepreneurial internationalization. The effects of the course (re)design are measured through the course evaluations during the last three-year period. The goal of the article is to contribute to collegial discussion on engagement with the business community to increase relevance of education, as well as share ideas for systematic course design and delivery.

Suggested Citation

  • Darko Pantelic, 2024. "(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 18-31.
  • Handle: RePEc:cub:journm:v:19:y:2024:i:3:p:18-31
    as

    Download full text from publisher

    File URL: https://msijournal.com/redesigning-an-international-marketing-course/
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    course design; international marketing; internationalization; cultural diversity; business education; instructional design; real-client projects;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cub:journm:v:19:y:2024:i:3:p:18-31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Frantisek Olsavsky (email available below). General contact details of provider: https://edirc.repec.org/data/fmkomsk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.