Modeling consideration sets and brand choice using artificial neural networks
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- Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M., 2001. "Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks," ERIM Report Series Research in Management ERS-2001-10-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
References listed on IDEAS
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- repec:pal:jorsoc:v:60:y:2009:i:9:d:10.1057_palgrave.jors.2602646 is not listed on IDEAS
- repec:rnd:arimbr:v:2:y:2011:i:4:p:162-172 is not listed on IDEAS
- Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
- Potharst, R. & van Rijthoven, M. & van Wezel, M.C., 2005. "Modeling brand choice using boosted and stacked neural networks," Econometric Institute Research Papers EI 2005-05, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
More about this item
- C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
- C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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