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Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products

Author

Listed:
  • Chupryakova, Alena

    (Kemerovo State University, Faculty of Economics)

  • Pototskaya, Anna

    (student of marketing Kemerovo State University, Faculty of Economics)

Abstract

This article demonstrates the intensification of interrelation between leasing companies and machine's producers in crisis. Leasing is considered as a main method of attracting financial resources in case of its lack. Besides it emphasizes the marketing importance of long-term relation formation.

Suggested Citation

  • Chupryakova, Alena & Pototskaya, Anna, 2010. "Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2.
    • Handle: RePEc:mmb:journl:articl_v2_5_10
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    File URL: http://www.marketing-mba.ru/article/v2_10/Pototskaya.pdf
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    More about this item

    Keywords

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    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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