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THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES

Author

Listed:
  • Neringa Ivanauskiene

    (ISM University of Management and Economics)

  • Vilte Auruskeviciene

    (ISM University of Management and Economics)

  • Lineta Ramoniene

    (ISM University of Management and Economics)

  • Vida Skudiene

    (ISM University of Management and Economics)

Abstract

In the last decades, remote technologies changed the networks and communication behavior of a company. Although the number of researches analyzing the importance of internet to the expansion abroad is constantly growing (Gilmore, Gallagher, & Henry, 2007), the influence of e-marketing strategy on the success of internationalization process remains an unexplored scientific topic. The known theories of firm’s internationalization are not able to set the light on the speed and success of internationalization process from the internet technologies and e-marketing perspective. Therefore, this article presents an empirical testing of Revisited Internationalization Model (Skudiene, Auruskeviciene, & Sukeviciute, 2015) and a quantitative analysis of the relationship among e-marketing strategy and success of internationalization process.

Suggested Citation

  • Neringa Ivanauskiene & Vilte Auruskeviciene & Lineta Ramoniene & Vida Skudiene, 2015. "THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES," European Journal of Business and Economics, Central Bohemia University, vol. 10(2), pages 6851:10-685, January.
    • Handle: RePEc:aad:ejbejj:v:10:y:2015:i:2:p:685
    DOI: 10.12955/ejbe.v10i2.685
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    References listed on IDEAS

    as
    1. Otto Andersen, 1993. "On the Internationalization Process of Firms: A Critical Analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(2), pages 209-231, June.
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    Keywords

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    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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