Marketing as an entrance barrier into the fashion market
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References listed on IDEAS
- Granovetter, Mark & Soong, Roland, 1986. "Threshold models of interpersonal effects in consumer demand," Journal of Economic Behavior & Organization, Elsevier, vol. 7(1), pages 83-99, March.
- Gerard R. Butters, 1977. "Equilibrium Distributions of Sales and Advertising Prices," Review of Economic Studies, Oxford University Press, vol. 44(3), pages 465-491.
More about this item
KeywordsFashion; Marketing; Utility interdependence; Entrance barrier;
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2005-01-23 (All new papers)
- NEP-BEC-2005-01-23 (Business Economics)
- NEP-COM-2005-01-23 (Industrial Competition)
- NEP-CUL-2005-01-23 (Cultural Economics)
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