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Difusion De Internet En Chile

Author

Listed:
  • PABLO MARSHALL

    (Escuela de Administración, Pontificia Universidad Católica de Chile)

Abstract

The Internet has changed the way companies and persons communicate. This paper considers the diffusion of Internet in Chile. Using traditional methods in marketing, particularly the Bass model, the potential number of Internet users and the characteristics of the diffusion process are estimated, in terms of innovation and imitation factors, are estimated. A new methodology, applied to the Bass model, where the coeficients of the model change over time according to a stochastic process, is also presented. The estimation process is carried out with a filter based on simulations. The results show that the diffusion process of Internet in Chile is determined, almost completely, by imitation factors and that this characteristic has changed very little over the last years. On the other hand, the potential number of users has changed during the diffusion process. With data up to the end of 1999, the potential number of users is estimated to be 8 million.

Suggested Citation

  • Pablo Marshall, 2000. "Difusion De Internet En Chile," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 3(2), pages 143-163.
    • Handle: RePEc:pch:abante:v:3:y:2000:i:2:p:143-163
    as

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    File URL: http://www.abante.cl/files/ABT/Contenidos/Vol-3-N2/1%20Marshall.pdf
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    References listed on IDEAS

    as
    1. Vijay Mahajan & Robert A. Peterson, 1978. "Innovation Diffusion in a Dynamic Potential Adopter Population," Management Science, INFORMS, vol. 24(15), pages 1589-1597, November.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    3. Christopher J. Easingwood & Vijay Mahajan & Eitan Muller, 1983. "A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance," Marketing Science, INFORMS, vol. 2(3), pages 273-295.
    4. repec:bla:scandj:v:78:y:1976:i:3:p:427-36 is not listed on IDEAS
    5. Tanizaki, Hisashi & Mariano, Roberto S., 1998. "Nonlinear and non-Gaussian state-space modeling with Monte Carlo simulations," Journal of Econometrics, Elsevier, vol. 83(1-2), pages 263-290.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Bass Model; Montecarlo Simulation; Diffusion Models; Internet; Chile;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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