The shape of Word-of-Mouth response function
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DOI: 10.1016/j.techfore.2017.10.006
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- Arenas-Márquez, F.J. & Martínez-Torres, M.R. & Toral, S.L., 2021. "How can trustworthy influencers be identified in electronic word-of-mouth communities?," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
- Yeo, Sook Fern & Tan, Cheng Ling & Kumar, Ajay & Tan, Kim Hua & Wong, Jee Kit, 2022. "Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
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Keywords
Word-of-mouth; Shape of response function; Conjoint analysis;All these keywords.
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