IDEAS home Printed from
   My bibliography  Save this article

Leading Employees Through Change - The Role Of Internal Marketing


  • RADULESCU Violeta

    (The Bucharest University of Economic Studies)

  • VOSLOBAN Raluca Ioana

    (The Bucharest University of Economic Studies)

  • STOICA Ivona

    (Romanian American University of Bucharest)


Organizations continuously experience new challenges, probably now more than in the last years. The crisis effects are visible within most of the business areas and are very difficult to be managed and controlled. Nevertheless, companies try to define best strategies to support through transformation; the implemented changes first impact the employees. This paper aims to emphasize the most important aspects to be considered by managers when dealing with organizational change and underlines those internal marketing aspects that help employees to regard the change positively and minimize the possible negative impact the change might have over the individual and organizational performance.

Suggested Citation

  • RADULESCU Violeta & VOSLOBAN Raluca Ioana & STOICA Ivona, 2013. "Leading Employees Through Change - The Role Of Internal Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 94-103.
  • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:94-103

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    D23; M12; M31;

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:94-103. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eduard Alexandru Stoica). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.