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Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Author

Listed:
  • Vít Hinčica
  • Anna Svobodová
  • Hana Řezanková

Abstract

The paper assesses the perception of clothing products' quality using two independent samples of Czech respondents answering a questionnaire. It fills the current research gap in revealing how the quality of clothing products is currently perceived by different socio-demographic groups and whether other factors neglected previously (e.g., type of store, store's trade name, etc.) contribute to the perceived garment quality. The results show that age plays an important role in assessing some of the parameters by which people define whether garments are quality garments. This demographic criterion also influences the intensity of quality consideration when people buy a product, but no statistically significant dependence was found for the intensity of quality consideration when people buy a clothing product. These and other papers' results may help companies in the clothing industry, and the related sectors better comprehend how different categories of people determine garment quality. Implications for Central European audience: Businesses active in the apparel and fashion industries may better understand the current preferences of Czech customers regarding their clothing quality perceptions. The results could also be useful for managers in other countries of the Central-European region.

Suggested Citation

  • Vít Hinčica & Anna Svobodová & Hana Řezanková, 2022. "Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence," Central European Business Review, Prague University of Economics and Business, vol. 2022(2), pages 101-121.
    • Handle: RePEc:prg:jnlcbr:v:2022:y:2022:i:2:id:292:p:101-121
    DOI: 10.18267/j.cebr.292
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    References listed on IDEAS

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    1. Christel Lane & Jocelyn Probert, 2004. "Between The Global And The Local: A Comparison Of The British And German Clothing Industry," Working Papers wp283, Centre for Business Research, University of Cambridge.
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    More about this item

    Keywords

    quality perception; clothing industry; consumers; businesses; Czech Republic;
    All these keywords.

    JEL classification:

    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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