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Identifying A Representative Souvenir For A Romanian Tourist Destination. The Case Of Rupea


  • Ana Ispas
  • Elena-Nicoleta Untaru
  • SteluÅ£a IeÅŸanu


Creating a souvenir is a large and complex process that relies on the identification of a representative, unique and authentic element for the promoted tourist destination. A souvenir is a tangible product - a symbol of the visited area, the experience at the destination and the memory kept on returning from holiday. This paper aims to investigate the views of representatives of the City Hall of Rupea and of the Association for the Promotion and Development of Tourism in BraÛov (APDT) on the opportunity of conceiving of a representative souvenir for the tourist destination of Rupea, using the focus group as a qualitative research. The research results showed that the souvenir that would best represent the tourist destination Rupea is Rupea Fortress, this being the most important monument in the city.

Suggested Citation

  • Ana Ispas & Elena-Nicoleta Untaru & SteluÅ£a IeÅŸanu, 2014. "Identifying A Representative Souvenir For A Romanian Tourist Destination. The Case Of Rupea," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-17.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:17

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    souvenir; tourist destination; promotion; focus group;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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