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Identifying A Representative Souvenir For A Romaniantourist Destination. The Case Of Rupea

Author

Listed:
  • Ana Ispas

    (Transilvania University of Brasov Romania)

  • Elena-Nicoleta Untaru

    (Transilvania University of Brasov Romania)

  • Steluta Iesanu

    (Transilvania University of Brasov Romania)

Abstract

Creating a souvenir is a large and complex process that relies on the identificationof a representative, unique and authentic element for the promoted tourist destination. A souveniris a tangible product - a symbol of the visited area, the experience at the destination and thememory kept on returning from holiday. This paper aims to investigate the views of representativesof the City Hall of Rupea and of the Association for the Promotion and Development of Tourismin Brașov (APDT) on the opportunity of conceiving of a representative souvenir for the touristdestination of Rupea, using the focus group as a qualitative research. The research results showedthat the souvenir that would best represent the tourist destination Rupea is Rupea Fortress, thisbeing the most important monument in the city.

Suggested Citation

  • Ana Ispas & Elena-Nicoleta Untaru & Steluta Iesanu, 2014. "Identifying A Representative Souvenir For A Romaniantourist Destination. The Case Of Rupea," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-17.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:17
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    More about this item

    Keywords

    souvenir; tourist destination; promotion; focus group;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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