IDEAS home Printed from https://ideas.repec.org/a/shc/jaresh/v3y2011i3p367-376.html
   My bibliography  Save this article

The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels

Author

Listed:
  • TAREQ N. HASHEM

Abstract

The study aims to investigate the impact of customer relationship marketing (CRM) on costumers' Image for Jordanian Five star Hotels. The survey method was used the application of a self administrated questionnaire which was distributed to a convenience sample amounting 500 customers: 366 questionnaires were collected, 12 questionnaires were disregarded. Therefore 354 were used for proper statistical analysis; that is 70.8% of the total sample. The study results indicated that that there are positive attitudes toward CRM used in five star hotels in Jordan. There is an impact of using CRM on customers' Image of Jordanian Five star Hotels. This study is one of several researches that will be conducted in the tourism sector in Jordan in the next few years, in order to increase the number of tourists in Jordan for the next five years.

Suggested Citation

  • Tareq N. Hashem, 2011. "The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 3(3 (Novemb), pages 367-376.
  • Handle: RePEc:shc:jaresh:v:3:y:2011:i:3:p:367-376
    as

    Download full text from publisher

    File URL: http://www.jare-sh.com/downloads/abstract_nov_2011/tareq.pdf
    Download Restriction: no

    More about this item

    Keywords

    customer relationship marketing (CRM); five star hotels; image.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:shc:jaresh:v:3:y:2011:i:3:p:367-376. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Claudiu Chiru). General contact details of provider: http://edirc.repec.org/data/fcuspro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.