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Role of Database Marketing in Improving Quality of Service in Jordanian Private Hospitals

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  • Tareq Hashem

Abstract

Current study aims to determine the role of database marketing in improving quality of service in Jordanian private hospitals. The study's population is consisted of marketing managers only or their deputies in the Jordanian private hospitals which contains (69) hospitals. Online questionnaire was distributed over a random sample amounting (59) managers, (51) questionnaires were collected, that is (86.44%) of the total sample. The study results indicated that Jordanian private hospitals use database marketing in improving quality of Service in Jordanian Private Hospitals. There is no difference in the role of database marketing in improving quality of service in Jordanian private hospitals according to the managers’ educational level. There is a difference in the role of database marketing in improving quality of service in Jordanian private hospitals according to the managers’ experience.

Suggested Citation

  • Tareq Hashem, 2022. "Role of Database Marketing in Improving Quality of Service in Jordanian Private Hospitals," International Business Research, Canadian Center of Science and Education, vol. 15(1), pages 1-26, January.
    • Handle: RePEc:ibn:ibrjnl:v:15:y:2022:i:1:p:26
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    References listed on IDEAS

    as
    1. Tareq Hashem, 2018. "The Flower of Service Concept and Its Influence on the Customer Satisfaction: Case Study of Jordanian Private Hospitals Sector," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(2), pages 122-122, January.
    2. Tareq N. Hashem, 2011. "The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 3(3 (Novemb), pages 367-376.
    3. Balqees Salem Ajarmah & Tareq N. Hashem & Rateb Jalil Swies, 2017. "The effect of 5Q model on patient's satisfaction in military hospitals in Jordan," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 20(3), pages 273-290.
    4. Tareq N. Hashem & Samer Suleiman & Ahmad Suleiman & Tareq N. Hashem, 2018. "Exploring the Gap between the Perceived and Expected Quality Levelsof the Health Care Services Provided by Jordanian Dental Clinics," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(2), pages 64-72.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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