Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing
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- Gerpott, Torsten J. & Schneider, Christina, 2016. "Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 135-145.
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- Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017. "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series 10, CRC TRR 190 Rationality and Competition.
More about this item
KeywordsParticipative pricing; Voluntary payment mechanism; Framing; Field experiment;
- D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
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