Pride and Patronage - The effect of identity on pay-what-you-want prices at a charitable bookstore
I conduct a field experiment at a charitable bookstore to provide evidence for the role of identity under "pay-what-you-want pricing". When subtly reminded of their participation in the store's membership program members paid significantly more per book then without a reminder, while this nudge had no effect on non-members. Making an individual aware of its close social connection to the seller can thus, in a charitable setting, increase voluntarily paid prices.
|Date of creation:||14 Jan 2014|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.econ.au.dk/afn/|
References listed on IDEAS
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- Daniel J. Benjamin & James J. Choi & A. Joshua Strickland, 2010.
"Social Identity and Preferences,"
American Economic Review,
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- Daniel Benjamin & James Choi & A. Strickland, 2008. "Social Identity and Preferences," Yale School of Management Working Papers amz2634, Yale School of Management.
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- Riener, Gerhard & Traxler, Christian, 2012. "Norms, moods, and free lunch: Longitudinal evidence on payments from a Pay-What-You-Want restaurant," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 476-483.
- Gary Charness & Luca Rigotti & Aldo Rustichini, 2007. "Individual Behavior and Group Membership," American Economic Review, American Economic Association, vol. 97(4), pages 1340-1352, September.
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