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Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta

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  • M. Hijri Ilham

    (Universitas Teknologi Muhammadiyah Jakarta, Jl. Minangkabau Barat No.60, RT.1/RW.1, Manggarai, Kecamatan Setiabudi, Jakarta 12650, Indonesia)

  • Abdul Rochman

    (Universitas Teknologi Muhammadiyah Jakarta, Jl. Minangkabau Barat No.60, RT.1/RW.1, Manggarai, Kecamatan Setiabudi, Jakarta 12650, Indonesia)

  • Viniyati Maftuchach

    (Universitas Teknologi Muhammadiyah Jakarta, Jl. Minangkabau Barat No.60, RT.1/RW.1, Manggarai, Kecamatan Setiabudi, Jakarta 12650, Indonesia)

Abstract

This study examines the effect of product quality on brand trust and its impact on purchasing decisions for smartphone products in Central Jakarta. The research employed a quantitative survey design, collecting data via questionnaires from 170 smartphone users. Data analysis was conducted using validity, reliability, and Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings demonstrate that product quality significantly improves brand trust, which positively influences purchase decisions. These results underscore the importance of product quality in strengthening consumer trust and driving purchase behavior, providing actionable insights for firms in competitive markets. The study also highlights limitations related to sample scope and suggests avenues for future research incorporating broader geographic and brand contexts.

Suggested Citation

  • M. Hijri Ilham & Abdul Rochman & Viniyati Maftuchach, 2025. "Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta," Journal of Economics and Business Letters, Privietlab Research Center, vol. 5(2), pages 12-26, April.
    • Handle: RePEc:prv:jeblpv:546
    DOI: 10.55942/jebl.v5i2.546
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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