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Foreign Trade In The Context Of Globalization


  • STIOCA, Ivona
  • DUMITRU, Nicoleta Rossela


The meaning of globalization can be characterized in terms of three essential features: universal character, economic and social implications things generated also by the intensity of the event. According to experts, globalization is analyzed as the competitive advantage that can be earned by a company by expanding its global business, given that the activity meets the criteria of efficiency. Beyond the action of factors such as free movement of labor and goods as the main criteria that multinational companies are considering them in the expansion of global business, globalization is seen as a continuous process, characterized by the development of foreign investment, enhancing export activities and the development of international strategic alliances in order to extend business activities into new markets.

Suggested Citation

  • STIOCA, Ivona & DUMITRU, Nicoleta Rossela, 2011. "Foreign Trade In The Context Of Globalization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 48-55, December.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:4:p:48-55

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    globalization; competitive advantage; communication; global marketing; international market.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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