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Reimagining Tourism in the Post-covid Era: Insights from Milos Island's Tourism Workforce

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Constantine Demiris

    (University of Patras)

  • Lorena Elezi

    (University of Patras)

  • Joanna Kyritsi

    (University of Patras)

  • Nikos Adamopoulos

    (University of Patras)

Abstract

The Covid-19 pandemic profoundly impacted not only the health sector but also the entire economic landscape, with the tourism industry being one of the most affected sectors. This research explores the perceptions of employees in the tourism sector on Milos Island regarding the pandemic's effects in the post-Covid era and investigates how tourism businesses can enhance their offerings to adapt to the new normal. The study surveyed 120 employees using a structured questionnaire. The findings reveal that tourists continue to exhibit fear and insecurity before traveling, with economic constraints significantly influencing their travel decisions. To improve the tourism product, businesses must prioritize hygiene and safety measures and enhance communication with potential tourists to provide clear information about travel requirements and restrictions. This approach is essential for rebuilding tourist confidence and ensuring sustainable tourism development on Milos Island.

Suggested Citation

  • Constantine Demiris & Lorena Elezi & Joanna Kyritsi & Nikos Adamopoulos, 2025. "Reimagining Tourism in the Post-covid Era: Insights from Milos Island's Tourism Workforce," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 3-32, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_1
    DOI: 10.1007/978-3-031-78471-2_1
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    More about this item

    Keywords

    Tourism; Covid-19; Social impacts; Sustainable tourism; Safe tourism;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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