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Customer Relationship Management

Author

Listed:
  • Conf. univ. dr. Enache Elena
  • Asist. univ. drd. Marin Carmen
  • Conf. univ. dr. Vechiu Camelia

    () (Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila
    Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila
    Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila)

Abstract

The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer and the behaviour commercial business, the beneficial use of information acquired in order to improve relations with these factors, with the objective of increasing customer satisfaction requirements.

Suggested Citation

  • Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia, 2010. "Customer Relationship Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1002-1004, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1002-1004
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    More about this item

    Keywords

    customer relationaship management; customer behavior; customer satisfaction;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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