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A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan

Author

Listed:
  • Chen, Pih-Shuw

    (National ChiaYi University)

  • Lee, Jia-Jan

    (National ChiaYi University)

  • Huang, Sheng-Ju

    (Lung Hwa University of Science and Technology)

  • Lin, Che Liang

    (National Chiayi University)

Abstract

With the advancement of smart phones, the rise of mobile payments has become a new payment method for consumers. The purpose of this study is to use structural equation model to verify the factors that affect consumers’ behavior in using bank’s mobile payment applications (APPs), so as to provide recommendations as main reference to enhance bank’s mobile payment APPs. In this study, the research subjects were consumers who have used mobile payments APPs, a total of 300 valid responses were collected. The results show that security has a significant positive impact on perceived usefulness and perceived ease of use; perceived ease of use has a significant positive impact on perceived usefulness. Both of perceived usefulness and perceived ease of use have significantly positive influences on functional consumption value. Furthermore, functional consumption value and perceived usefulness have significant positive effect on usage behavior. As a result, banks are recommended to continually increase cooperative merchants that can use their mobile payments APPs, support for various operating systems of mobile phones, facilitate transaction speeds, ensure personal information, and provide user friendly interfaces.

Suggested Citation

  • Chen, Pih-Shuw & Lee, Jia-Jan & Huang, Sheng-Ju & Lin, Che Liang, 2020. "A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 793-805, July.
    • Handle: RePEc:ris:buecrj:0504
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    Citations

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    Cited by:

    1. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Rana, Nripendra P. & Dash, Ganesh, 2022. "Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).

    More about this item

    Keywords

    Bank’s Mobile Payment APPs; Security; Perceived Usefulness; Perceived Ease of Use; Functional Consumption Value;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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